I bet you’ve heard the saying: “the numbers don’t lie”…
And it’s true. The great thing about numbers is that, in and of themselves, they can’t lie. What makes the difference is where those numbers come from. Because the numbers can only be as accurate as the person using them. After all, you’ve also probably heard that 68% of all statistics are, in fact, made up.
So with this in mind, can we possibly find some statistics when it comes to business blogging? Like, numbers we can actually verify, numbers that actually mean something to you- and should?
As a matter of fact- yes we can!
You may be aware that I’ve conducted research like this before, and I shared what the real statistics told us about blogging back in 2018: Some Real Numbers To Make You Re-Think Blogging
But with 2020 now upon us, I wanted to find out what had changed since then. Because as we enter a new decade, amidst a changing social media landscape, we should pay attention to how the stats on blogging correlate with this…
Thankfully (for your sake) I took the time to go and sift through the reports available so you don’t have to- although for each of these figures I’m about to share with you, I’ve included the link if you want to take a look for yourself. My criteria for deeming a statistic worthy of sharing was as follows:
a) It had to be recent i.e, from late 2017 at the earliest (you’d be amazed how many of these ‘Blogging Stats in 2020′ reports quote figures that link back to articles published 8 years ago!)
b) The statistics had to list the original sample size they were drawn from.
c) They had to be relevant for us, for this articles’ purpose. They had to illustrate what a difference publishing regular articles makes in the current media landscape, and do so clearly.
So I spent hours researching the relevant data. Poring through articles. Clicking links. Seeing the same stats reproduced over and over again. Manually typing in web addresses from flashy infographics just to discover a dead link or ANOTHER report with no source to back up a figure that (at first glance) had made me go “Wow- that’s impressive!”
But finally, here we are…
The 5 figures I share with you below (having passed the criteria) are but a small sample of the real figures available out there, revealing how integral this element of marketing is to any online business success in 2020. Hopefully, at the very least, they get you thinking…
So sit back and take note of these!
This is the percentage of internet users who claim to read blog posts on a regular basis (2020 Marketing Statistics, Trends & Data- The Ultimate List Of Digital Marketing Stats)
Think about it- that equates to more than 3 quarters of people using the internet! So if you’re wondering whether there’s a viable audience for you to be brainstorming ideas, doing research, writing articles and publishing them in 2020, then this is your answer: a resounding ‘Yes’!
In spite of what we hear about shortened attention-spans and the need for video content- the majority of people on the internet are still clicking on articles and reading them- every day.
If you’re not publishing regular blog articles, just stop and think for a moment: Imagine all those people using the internet, every moment of every day… all those people who match your most valuable customer, right down to the most minute detail…and you bet they’d be reading your articles, sharing them, following up on them and contacting you…if only you had articles they could read.
How much longer are you going to let the big fish continue swimming past your boat without dropping a net?
= Percentage of people who will share an article if it relates to an issue they care about:
What this means is that if you’re publishing articles that resonate with people, they’re much more likely to then go and share it- which opens your work up to a secondary audience, which equals greater exposure to more potential leads, more potential enquiries and more potential customers.
Stop and ask yourself this: On average, how much is just a single sale worth to your business in dollar terms?
The pulling power really shows itself when it comes to referrals- because while a person in your immediate connections might not be your ideal target audience- chances are they know at least one person who is. And so if you publish something, and it resonates with a referral, chances are they’re going to share your article- and somebody who is in your key target audience will see it- and act on it.
Comparatively, at first glance you might think this is a small number- but when viewed in context, it makes a big difference. That’s because content marketing (like blogging) gets you 3 times more leads than paid search advertising: 9 Stats That Will Make You Want To Invest In Content Marketing
After all, it’s one thing to appear on page 1 of Google, but another thing to have content appearing there that persuades people to engage with- and take action on.
This is the percentage of marketers who report that blog content creation is their top marketing priority: 2020 Marketing Statistics, Trends & Data
And with good reason too, if you ask me. I’ve spoken about this one before, here: 3 Reasons You Should Absolutely Bother To Blog
Quite simply, when you publish regular articles both on your website and across prominent social media platforms/ groups, you establish an ongoing interaction with an audience who includes your potential leads. On top of that, you’re also positioning yourself as a first-hand authority in your industry or profession, which pays off (literally) in the long run.
Again, how much is a single sale typically worth to you, in dollar value?
That number? That’s how long it now takes in minutes (on average) to create a new blog article, from start to finish: 5 Years Of Blogging Statistics, Data And Trends
So if you’re going to spend the time giving this the regular attention it needs, then obviously you want to make sure you’re writing content that your audience is actually going to read. It’s for this reason I wrote ‘The 3 Posts People Stop Everything To Read‘, so that if you choose to write your own articles, you get rid of the guesswork and publish articles that get results.
You can get your complimentary copy just by joining our database, here
It’s easy to do and 100% SPAM free- so go ahead and get your copy!
Or, if you’d rather have somebody else taking care of your blog content for you, and getting your valuable time back- then let’s talk