The Power Of Prolific Business Connections: Why Every Single Contact Counts…

It is a well-known fact that a group of electric batteries will provide more energy than a single battery. It is also a well-known fact that an individual battery will provide energy in proportion to the number and capacity of the cells it contains. The brain functions in a similar fashion. This accounts for the fact that some brains are more efficient than others, and leads to this significant statement- a group of brains coordinated (or connected) in a spirit of harmony, will provide more thought-energy than a single brain, just as a group of electric batteries will provide more energy than a single battery.”

Think & Grow Rich’, Napoleon Hill

Did you ever see that movie ‘Sliding Doors’? The basic premise interested me- the notion that one simple scenario like just missing a subway train home could trigger a massive alternate reality where everything from your hairstyle to your relationship status to your career differed. I didn’t actually watch the movie until just a year or so ago- and (while I don’t want to reveal spoilers) I found it interesting that what appeared to be the ‘better’ reality for the main characters didn’t necessarily turn out to be so. But I digress-

Because here’s my own story about how a single coffee meeting in Brisbane’s eastern suburbs back in 2013 was to notably change the course of my business- and my life- for the next few years at least:

See, John and I met at a business networking event, and we arranged to catch up for a coffee later on at a cafe in Norman Park. During that conversation, John mentioned a business consultant he knew, named Anthea, who was running an upcoming workshop on time management called ‘Stop The Clock‘. Getting better results for my time was something I was quite interested in, so I found out more details and then (on the day) I went along to this workshop over in Newstead…

Despite it being a single days’ workshop (and a free one at that) I was immediately impressed with the amount of preparation Anthea put into the workshops’ organisation, and how professionally laid-out the materials were. While I was already familiar with many of the areas covered, there were other concepts where I had something of a lightbulb moment. I left the workshop with new ideas and a folder under my arm full of valuable course material…

Not long afterwards, I was at another event where attendees dropped their business cards into a metal bucket and then (at the end of the event) cards were randomly picked out for prizes. As it happened, my card was drawn second- and the prize was a years’ membership in these monthly educational events Anthea held, aimed at business owners just like myself.

Going to these events is how I got to meet Julie. Julie had actually been there the night my card was drawn and we’d spoken briefly, but I realised the scope of Julie’s expertise when she did a presentation on getting the most out of LinkedIn. She was holding a 2-day workshop and I was definitely interested in brushing up on my LinkedIn knowledge (knowing it’d translate not just for my profile, but in regards to what I could do for my clients). So I put my name down and off I went…

The workshop was both informative and entertaining- and that’s a testament not just to what Julie knows about LinkedIn, but how she teaches it. If I had to sum it up in two words? Infectious Enthusiasm. But it didn’t end there-

See, Julie went on to provide me with two things I hadn’t expected:

a) A carton full of marketing and copywriting related newsletters, DVD’s and other educational material she thought would be right up my alley, probably worth 4 figures in total when bought- and mine to keep

b) An introduction to Rose

Rose was the director of a business networking organisation with groups in my area, and while they had all sorts of business owners and specialists in these groups, they didn’t have anybody who specialised in copywriting- yet.

So I began attending a group in the CBD that met every Thursday afternoon, and I was soon doing presentations on copywriting before the group. I also met other business owners in the process and some of them I’m still connected with to this day. But it didn’t end there…

See, at this point in my life I was at something of a crossroads. I’d been in Brisbane for nearly 5 years and in that time I’d started Scribe, made new friends, seen some old ones move on and (to say the least) I’d changed as well. My life and my whole outlook was largely different from the one I’d arrived with. I’d begun wondering if staying here was meant to be, or if I should make a fresh start somewhere else. Because if I had the freedom to be anywhere, was this really the best option?

Then in February 2015 I was with Rose and a colleague named Stuart who did videography, at a 3 day marketing seminar at the Grand Chancellor on the Gold Coast. The whole time during the seminar we were brainstorming ideas, jotting them down and passing notes back and forth between the three of us. Then on the second day, Rose told me that she’d decided to open a new group here on the Coast, and she wanted me to come on board as assistant to the group ambassador.

I was already doing my MBA part-time down on the Gold Coast, so coupled with this new role? It now made perfect sense for this to be my next move...

So in a single weekend I got the answer I’d been looking for, and without any prompting it’d come about because I knew Rose>

Who’d been introduced to me by Julie>

Who I’d met (indirectly) through Anthea>

Who I’d been recommended to by John.

So, if it wasn’t for that coffee meeting with John back in 2013 in Norman Park, would I have found myself relocating down to the sunny Gold Coast in March of 2015, right when I’d been looking to start afresh? Who knows…

On another note, I would later sign up to do a 10 week course with Anthea when I realised I could do with a bit of mentoring as I shifted all my focus to Scribe. There’s a story that outlines how all that came to be, here. Again, if I didn’t already know Anthea, hadn’t seen the quality of content she put out and her ability to teach business owners, would I have ever got on board? Possibly not. It’s all in the power of connections.

No doubt you’ve got plenty of your own stories- maybe you landed a great new job because of somebody you chatted to at the races or in a corporate box at the game or even at your favourite bar on a Friday evening. Or maybe you met your spouse/ significant other because of your friend or your sibling or somebody they knew? That’s before even talking about the people you meet through business networking…

If you stop and think about it for a moment, how many circumstances and relationships do you enjoy in this present day all because of that one person you met?

Just this weekend gone, I went to birthday drinks for an old friend I’ve known 15 years. I met him through another friend, who I’ve known 16 years- and we met out the front of North Sydney station because he wanted to know which bus took us to the footy? Through him I have another mutual friend who lives a couple of suburbs away, and we’re throwing a surprise party for him this weekend (don’t mention the surprise party. I did once- but I think I got away with it). We’re all going kart racing a couple of weeks from now- and the catalyst was one random encounter on a winters’ afternoon back in 2004…

A single connection can have a huge trajectory on your business success, a single meeting can inspire a transformation you didn’t expect to see in the entirety of your life.

My current role as Group Leader for bX Gosford is no different. I went to a day seminar event hosted by bX Director Matt Alderton back in August 2018 in Sydney’s west and (afterwards) we were all in the downstairs bar of the venue when Matt mentioned his interest in opening a group up on the Central Coast. Fast forward a year later and Jason (a colleague and previous client of mine) called up to tell me bX was starting a group in Gosford, and would I be interested in coming on board as the Group Leader? I didn’t need to say I’d think about it!

It should be clear by now that I’m big on connections, and through our fortnightly Gosford events (or our weekly online meetings) I’m always looking out for who I can connect people with. Who is (maybe) just one introduction away from achieving that big outcome they’re looking for? Who might be one connection short of seeing real transformation, and could I make it happen for them?

Yet, I also realise that despite my knowledge and ability when it comes to turning out copy for clients, I’m not always that person who can help a lead in getting the results they’re after. But- if I’m not that person- I have no problem admitting it to them! Because instead, I just refer them onto somebody else who I know is a better fit-

This means that just by talking to me, people are putting themselves in a win-win situation. Because if I can’t help you to achieve your desired business outcomes, I’ll connect you with somebody who can. So (obviously) I’m happy to include that as another one of my Big 5 Guarantees.

So, if you’re looking for assistance or advice and you want a guaranteed win-win, then contact me.

And of course a big shout-out to everybody I mentioned in this article- even if your actions seemed small, they’ve all played their part in a bigger picture.

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