The Content Creators’ Secret To Smashing Post-Easter Burnout:


Ok, so the Easter long weekend has been and gone…

Long days spent indulging, partying or taking it easy with family and friends- and now it’s over.

How are you backing up?

A shorter week means this weekend comes up quicker but on the other hand?

There’s that pressure to get stuff done in a shorter space of time…

Going “back to work” straight after a break like Easter can hit us like a bucket of icy water in the face! 

It’s one thing if you work for somebody else and your tasks are laid out for you. But if you’re the captain of your own ship?

Right now can feel like a real grind as you think of all the things that need to be done of your own accord. It’s especially challenging when you’re in a field that relies on use of your creative powers and expertise because chances are you can’t just take a paint-by-numbers approach to your work. Instead, it requires full focus and brain-power- two things that can feel especially hard to summon at will at a time like this!

So, this week I’m sharing the 3 things I always do that ensure I sign off on a productive week, regardless of the long-weekend I’ve come back from:

#1. Consolidate


A longer weekend break has (no doubt) left a larger pile of ‘to do’s for you than normal. Coming back to this pile after taking it easy for a few days can feel especially discouraging. So…


Just focus on the most important tasks. Those ones that have an absolute ‘must do’ deadline attached to them. If they stand to make you money this week- focus solely on them.

You can leave the rest of them for next week. Your professional world won’t come grinding to a halt because of it- believe me!
#2. Exercise


After the chocolate, alcohol and food you enjoyed over the long weekend? This is definitely a priority!

Burn calories and make sure you get your quota of exercise this weekend:



Ride your bike.

Get to the gym.

Doing stuff like this recharges your body. Not only that, but it puts you in a refreshed frame of mind as well, and it’s perfect for sharpening your creative mind…

You see, writing as a professional feels like I’m a police detective at times. Even in my free time, my mind can still be “on the job” so to speak. So I might go for a walk up the mountain near my place or shift the afternoon’s work for the evening and go for a ride instead. I down-tools on my work brain, get into the moment and enjoy my surroundings. Physically I go to work but mentally, I take it easy…

By the time I get home, I’m often buzzing with ideas and I’m ready for action!

Just from exercising and “switching off”…

#3. Relaxation


Don’t worry what people around you are doing. Go easy this week…

Feeling as if you need to go twice as hard to compensate (or through a sense of guilt) is only going to burn you out before next week. I get it- you love what you do- but it’s about being prepared. This week may well be less productive than normal- and that’s okay!

So relax.

Put your feet up at night.


Take breaks during the day if you can.

This is different to coming back from the Christmas break- you’ve gone from working at your typical pace to a sudden halt for Easter- and then you’re dropped right back into action come Tuesday morning.

But don’t go and sabotage next week from feeling like you need to do everything before Friday. 

Take it easy.

Recharge your batteries.

Get yourself fully prepared- and we’ll see you next week, ready to do what you do best


Here’s How To Make Your Next Post An Epic:


Monday evening, I was near the end of a long train journey after a week in our nations’ capital, catching up with friends. It was late at night and all I could see out the train window was the reflection of the carriage interior staring right back at me. So I pulled out my phone, scrolled through Facebook- then saw a brand new post from an old friend, in which he talked about his love for the Steven Spielberg box-office hit, ‘Jurassic Park’. I read it- and I was hooked. Straight away I read it back again to analyse why I loved it so much…

You can take a look at it for yourself, right here:

Running And Screaming: Jurassic Park & Kids

Now (presuming you went on and read it)- what makes this piece special?

It serves as a perfect example of the 3- step formula for writing posts that people love to read. I assume you did yourself a favour and took a couple of minutes out to read Jono’s post, so I’ll go ahead and refer to it as I reveal these 3 steps to you:

#1. Use Pop Culture References.


He starts out by referring to ‘Jurassic Park’. This is a movie an entire generation saw at least once (myself included). So we understand what Jono is talking about from the very first sentence. Referring to popular movies, TV shows or music is always a winner, because you don’t need to spend time explaining who the people/ characters/ movies/ bands are. Your readers get it right away.

When you set the scene for your post, it always helps to use something that your audience can easily identify with. It can be a more specific reference if your market is niche and has those interests (wake boarding, designer watches, hunting etc), but obviously when you reference more mainstream art, film or music then it’s going to appeal to a greater number of people.

This is how you get them reading from the start. Then…

#2. Let The Spotlight Fall On YOU.


If you’ve seen Jurassic Park even once, then you have an opinion on it:

“I LOVED the soundtrack, and the special effects blew me away!”

“I was so scared when the T-rex got free and went after Lex, Tim and Dr Grant!”

“It was one of my favourite movies of the 90’s!”

“I used to get frustrated because they were so close to opening an awesome dinosaur park and then stupid people ruined it all”

(That last one was how I always felt watching it as a kid)

Point is- you have a unique opinion on this movie.

So does Jono- and after opening by referring to Jurassic Park, he turns the spotlight onto himself- and tells us about HIS response to the movie:

For him, Jurassic Park was the first movie that he really began to ANALYSE, as an art form (this movie obviously played a big part in shaping Jono’s passion for film). He says that despite the dinosaurs and the incredible special effects, he regards the actual plot of the movie to be about a man learning to love kids. He highlights two scenes to explain why he came to this conclusion, and then (seamlessly) moves on to a universal principle- the idea that we often hate what we fear. He connects this with Dr Grant’s dislike of children and THEN Jono reflects on his own life, a time when he disliked children and didn’t want them. Yet, in the same way that Dr Grant ends up clearly having much affection for Lex and Tim by the end scene of the movie, Jono now has two children of his own and relates his own experience of hate and fear morphing into love and acceptance.

He doesn’t just tell us what Jurassic Park is about- he goes a step further and tells us what Jurassic Park is about for him.

You don’t need to talk about movies. It could be something you’ve done in your life, something you achieved, a hardship you faced, a concert you went to or a TV show you loved.

The takeaway is that after telling your audience about it, you then want to switch the spotlight onto how it relates to YOU. What is this story REALLY about?

This is what people want to know!

#3 Make The Personal Universal


What Jono has done brilliantly is recognise that his personal feelings are feelings shared by most of us. Yes, these are his own thoughts on children- but how many of you read his words and thought “I remember feeling that way!”

After telling us about his response to the movie, he then manages to bring us on board and make the personal universal. He shares life lessons that almost anybody reading can understand and relate to themselves.

As another example, I once wrote a post where I recalled the time I won the regional cross country in Highschool. The purpose of sharing it wasn’t to brag about my athletic prowess- it was to explain that as tempting as it is to compare ourselves to people we think are “ahead” of us, the only thing we should take pride in is beating our own “personal best”- because that’s what puts us in our most powerful position…

So after you’ve shared your own experiences and feelings, make sure you relate it to how the reader feels. Tie it into their own experiences, give them a gold nugget of wisdom, something to think about. Make the personal universal!

Now, if you follow these three steps?

You’re on your way to writing a blog that entertains, informs and makes a connection- all in the one post. Trust me- your readers will love you for it- as will the people they share it with!




The Secret Life Of A Copywriting Handyman, Revealed:


SGRE Wk 4 Teaser

I know many of you think being a professional writer is the ideal gig. Maybe you imagine a life as simple as this-


1. Get Ideas.


2. Write Them Down.


3. Profit!


Except it’s not like that. Let me tell you why… 


First of all- in case you’re thinking maybe I don’t love doing what I do?

Or that I only got here from pushing myself out of guts and determination?

Or that I was motivated by the dollar signs and nothing else?

I love doing this and I could talk more about why but…I believe that what I do backs me up more than what I say (ironic, huh?)


This may come as a surprise, but I didn’t always dream of writing for a living…


I didn’t have an enthusiasm for writing in my early school years. While I did write a project on mushrooms when I was in kindergarten, the writing was all random letters formed into sentences. My teacher told my parents it didn’t matter, that what was most important was that it ‘made sense’ to me…


I didn’t begin learning to read until I was in 1st grade, and it was tedious early on, trying to make words out of those groups of letters on a page. Through Years 2 and 3, I’d write journal entries for class exercises, but I still found the actual writing part of it somewhat tedious- I enjoyed the illustration part more and was happy to devote lots of time to drawing the pictures and colouring them in with those thick, standard-issue pencils every public school had back then…


It wasn’t until the 4th grade that I began to enjoy writing. I’d volunteer to stand up the front of class and read my creative writing assignments aloud. I was in a Year 4/5 composite class, so when my latest work made the 5th graders laugh, I felt pretty cool for those 10 minutes or so. My classmates would tell me to get up and share my latest story when it was creative writing time, and the kudos I got inspired me to write crazier, more elaborate tales- to send up people in our class and be as silly as I could get away with!


The thing was- I didn’t know why people liked hearing what I’d written. Sure, I’d always been hassled by my classmates to draw stuff for them and people had complimented me on my drawing skills for as long as I could remember, but this?


This was a new experience.


I finished Primary school and moved into Highschool. It was a brand new environment where I was a relative unknown and felt like I had everything to prove. So writing was how I connected with my new classmates and gave them an insight into the mind of this shy, awkward 12 year old. I’d recently awakened to a new and uncomfortable sense of self-awareness. It felt like I was constantly being watched, sized up, judged. Unfortunately it didn’t occur to me that it was the same for virtually everyone else…


But when I wrote?


That insecurity vanished. Instead, I felt one step ahead, like I knew exactly what I was doing and I had my classmates in the palm of my hand…


“Alright, now here’s what I REALLY think of the teachers….”

​I’d read and they hung on my every word. People laughed. The girls laughed (right when being able to make girls laugh was suddenly a big deal). I wished I could be the person I was when I stood up to read, all the time. In Year 7, we had to write our autobiographies for an assignment. I took a whole day off to write mine- and ended up getting marked 50 out of 50 for it. I got up and, in front of my classmates, shared stories of my life. They all laughed (and in the right places).


If only I knew how to have this impact on people all the time! I thought…


20 years have now passed since those bittersweet years of adolescence, and if I’m not setting out a proposal or engrossed in a client project, then I’m writing a new post just like this one, corresponding with clients, leads and colleagues or writing another entry in the journal I’ve kept these past 5 years. It’s rare there’s a day where I’m not writing! What I like is that it isn’t like speaking out loud to somebody, where being understood and keeping communication going often requires thinking on the spot. When you write, you can take as long as you want. You’d have no idea if it took me 2 seconds or 2 hours between finishing that last sentence and starting this one because to you, it was a seamless transition!


So people imagine that being a paid writer must be a dream job. In some ways? I agree…


All I really need to work is a writing utensil of some sort. Mostly it’s my laptop, but even failing that I could cover a fair bit of work with just a pen and notepad. Give me my laptop and internet connection and I can work virtually anywhere. I have practically no overheads- no shopfront, no stock to insure or maintain- with the added bonus of being a business owner. I set my own schedule and have last say in whatever work I take on. A number of times I’ve been rugged up indoors, going about my day and I look outside at the bleak sky and the rain and feel blessed. This job is great at offering freedom!


But on saying that?


With that freedom comes responsibility. Managing most businesses requires discipline of thought, discipline of action, an appreciation of time-management and organisational skills. Doing this is no different. Soon enough, you learn that you can’t do everything you want, because time is precious. Although I am the captain of this ship, it means that I can rarely sit on deck and enjoy the view. I’m constantly thinking of what else I have to take care of because unless I do it, it’s not going anywhere.


There’s also the amount of time I spend alone. Hours of my day are spent in solitude, solving my own problems and formulating my own ideas. While working in a team can bring out the ugly side of office politics, it also offers camaraderie and the chance of relationships developing. For me, like anything else, there are the wins and moments of glory. But much of the journey is undertaken by me alone. Hours of my day are spent solving problems and formulating ideas by myself. Most of what goes on behind the scenes is barely noticed by anybody else.

The life of a copywriter, behind the scenes

That’s the thing with being a writer-  the freedom of being un-shackled from the traditional ‘grind’ of weekly living and forging your own path, comes at the expense of feeling ‘cut off’ from the world at times. So many problems and outcomes exist largely in your own mind. Meanwhile the outside world goes on, blissfully unaware…


There’s also the trick of trying to maintain balance. It’s not like the classic ‘Angel/ Devil’ scenario, but there’s one side of me that keeps telling me that if I want to really strike success with a sledgehammer, then I should do more- work harder, sacrifice more, push on further etc.


But then there’s another side of me, reminding me that no amount of money or prestige is worth throwing away good people, my health, and years  of my life because I was so focused on the next big thing. What’s the point in abundance if you don’t enjoy your blessings and don’t have people to share them with?


Still, logical as the latter approach may seem, you’d be surprised how often the former voice chimes in, telling me that I’d be way ahead of where I am if I worked for longer hours at a time and devoted more of my life to work. We absolutely need to have good stock in more than just a financial sense- relationship stock, quality of life stock, personal contentment stock are all crucial- otherwise what do we really have to show for ourselves? Yet even then, fighting off that voice telling me I’m not a serious player until I’ve forgotten what relaxation or a day off feels like, can be more difficult than you might think!


But you know what the strange part is?


While my life as a professional writer (and its’ challenges) feels unique to me, I’m sure that for many of you, reading about it feels familiar. I bet there are things you have to deal with that you feel most people won’t understand. As much as you want to, how do you reach out and connect with people and get them to understand what it’s like to be you?


Because once you understand this- and get better at answering it- the better you get at writing.


And if you’ve always wanted to be a writer, that’s where it all starts…


Contact Me


8 Steps To Get Red-Hot Testimonials


As someone who specialises in writing for businesses a lot like yours, what I’m about to say may come as a shock to you-

Yes, words do wonders for your SEO rankings.

They also do wonders for generating valuable leads that (in turn) deliver you more sales, long-term clients and premium pricing…

But, take it from me:


Especially when it comes to your testimonials. Sure, happy customers can write glowing words about how you provided the miracle cure, amazing product or astounding service they’d been looking for. But if you want other leads to take notice, then you’ve got to give them a reason to stop and do so. So remember:

People are more likely to watch (and believe) a testimonial video than a written review about you.

In short? You can never have too many video testimonials!

So here’s how you collect great testimonials, in 8 easy steps:

#1. The “Before and After” Story

Right from the start, your testimonial client needs to explain their “before and after” story (e.g. “My backyard was an unkempt mess and I didn’t know where to start, until Dave’s Landscaping came along and within a day my house had become a castle once more!” or “I was overweight and couldn’t stand to see my reflection in the mirror until I consulted Naomi about her 12-week program and now I’m glowing- inside and out!“)

#2. Benefits Galore

Make sure the person giving the testimonial mentions how your product or service has changed their life, solved their problems and improved their productivity. Anybody else watching a video like this is thinking “What’s this going to do for me?” So make it easy for them to imagine!

#3. Can They Relate?

The testimonial should be from someone your target audience can relate to. Choose customers who are obvious examples of your target audience. Again, make it as easy as possible for them to see themselves as that happy customer raving about your product or service.

#4. Who’s Who?

Your video testimonial must have the name and any descriptive title of the person, so that viewers know the comments came from a real person and not a paid actor.

#5. Measuring Up

It’s always a bonus if your testimonial is comparative, where the customer tried another product or service like yours previously and found that it failed to deliver the expected results. Whereas, when this person tried your product/ service, the results were stunningly different, providing significantly extra benefits.

#6. Hit ‘Em Up When They’re High

Get the testimonial when the client is upbeat and on a high, so that you are benefitting from the natural passion they have at the time (straight after someone has enjoyed their hair salon experience or maybe just after the auto detailer has finished restoring the showroom shine to their car).

#7. Keep It Fair Dinkum!

Don’t ask the client to go overboard with their personal recommendation. Keep it natural and believable- keep it fair dinkum!

#8. Remember- Your Audience Is Smart

The can detect a testimonial that has been manipulated or coached by you. By all means, let your clients provide a personal recommendation, but don’t let them get “corny”. Just ask them to be real.

The beauty is that you don’t need a fancy camera or studio-standard editing equipment to capture a glowing testimonial. You only need the camera app that virtually all phones come equipped with these days.

So, in a nutshell?

Keep it natural, follow these 8 steps and let the red-hot recommendations roll in!

And of course, raving testimonials all start with the leads you attract. To find out how you can attract more of those valuable leads direct to your business? Contact Me

3 Reasons You Should Absolutely Bother To Blog…


If I say that you should be posting a new blog article every week, every fortnight or (at the very least) once a month, I already predict the two most common excuses (sorry, “reasons”) I’ll hear.

Or maybe you’re different?

But if your “reason” for not doing it is:

a) “I don’t have time” or,

b) “I don’t know what to write about”

Then take note of this:

a) Considering other tasks you devote great amounts of time towards for the minuscule returns you get?

You can definitely make time to blog on the regular!

Or maybe you’re stuck for ideas. But here’s the truth:

b) There’s an absolute shitload you could write about!

If you recognised what long-term gains come from writing and sharing blog posts on a regular basis, you’d make it a priority. If you’re not yet convinced, why not read on a little further and remember these points:

#1. A Regular Blog Converts Your Doubting Thomases


In this age of social media, you can find people making big promises in exchange for big dollars everywhere. But-

I don’t care how revolutionary your product is.

I don’t care how great you are at what you do.

If your online marketing equates to little more than you constantly trying to sell to me?

I’ll look for any reason to doubt it. Then I’m going to tune out completely, never to pay attention again.

You know what sucks for you?

If you’d gone about it differently, there’s a good chance you could’ve had me.

Remember- a lot of your potential customers have had sweet nothings whispered in their ear before. They’ve had other people promise them the world and then deliver them a tattered, dog-eared atlas with East Germany still on the map…

They got their fingers burned and, wounded, they now put the defences up when a good, honest person (like yourself) comes along.

It’s not you, it’s them. I get it.

But they can still be won over. And if you did, they’d pay BIG for what you can bring them- over and over again. So how do you do it?

Do it by winning their trust, steadily. Don’t try and sell to them. Instead, educate them.

Encourage an ongoing relationship with yourself. Draw them into your world and allow them to get to know YOU. Not just “business” you, but the personal, life-story you.

Keep giving them new, engaging material to read and their defences soften.

They’ll stop glancing at their wounds and start falling for you.

The more they read from you and realise you’re one of the rare good, honest ones out there, the more they trust you. Once that happens, and they realise you can bring them what they’re looking for?

They stop doubting you and start paying you. So get writing!

#2. A Regular Blog Puts Your Name Up In Lights


If it felt like I singled you out at the start of this post when I said “I bet I know what your excuses will be”, don’t take it as a personal attack. The thing is, I only predict these answers because so many people don’t blog for the same reasons.

But here’s the wonderful revelation that follows:

Plenty of the people not blogging and making the same excuses for not doing so- are the same people competing for your untapped leads.

What better reason to sit down, start writing, get your name out there and put yourself head and shoulders above the rest!

Guess who your leads contact right off the bat when they realise they need what somebody like you can sell them?

The one person who bothered to introduce themselves and start the dialogue 3 months, 9  months, 2 years ago…

So get writing- because soon enough the person who wins that lead turns out to be you!

#3: A Regular Blog Is Your Ticket To Premium Pricing


The more you sit down to write a new blog, the more people discover who you are and what you do best…

The more they learn about you (on a personal and professional level) the more they come to trust you…

The more they trust you, the more they respect you…

The more they respect you, the more they talk about you to other people. Some of those people then check out your blog posts and some share them with a third degree of contacts you haven’t reached out to before…

The more your name gets out there, the more leads come to you…

The more leads come to you, the more leads buy from you…

The more in-demand your product is?

The more heavily booked you are?

The law of supply and demand comes into action.

You can charge more for what you already sell or provide!

Every blog you post increases your chances of becoming that well sought-after, highly-paid expert.

To Wrap It Up:


Yes- writing and keeping a regular blog takes time. It always does, now matter how long you do it for. But the amount of time and energy you waste in other areas doesn’t pay half what you stand to gain from this…

Sooner or later, the scales tip in your favour. The payout?

You become more highly sought-after. Your sales figures go north. You get paid more for every single one of those sales.

Aren’t those 3 reasons you should absolutely bother to blog?

If you want to find out more about how it’s done- let’s talk: Contact Me


5 Things You Need To Master Your Marketing:


“Earth!” the man thrusts his fist skyward.

“Fire!” yells another man, balled up fist also pointed to the heavens.



Two girls also join in the call.


A younger man follows.

Each of these people wear rings, lightning beams of colour shoot out from the gemstones. In a blinding flash, a blue man with a green mullet appears.

“With your powers combined- I am- Captain Planet!”

‘Captain Planet’ was a popular show that featured on the ABC’s afternoon kids’ line-up, back when I was in Primary school. Captain Planet was the environmentally-friendly superhero, summoned when each of the 5 ‘Planeteers’ (get it?) combined the unique powers of their rings as one force. Individually, the Planeteers had limited power, but when they each pooled their unique element?

They awakened a force who could literally move mountains and make it rain!

Now- while I can’t guarantee that these five marketing pillars will save the world (or summon a buff guy with a green mullet, for that matter) I can tell you that if you get them right, it makes a big difference to the volume of leads you attract- and the ease you can do it with.

So if that’s what you seek, then take note of these- and implement them ASAP:

#1. Website.


Think of your website like it’s your online business card. In order to get browsers to stick around, it must be:

a) Easy to navigate,

b) Contain the key info they’re looking for and,

c) Also have a clear call to action.

Do you want them to e-mail you, call you, place an order or subscribe?

You’ve got to lead them there!

A sharp, up-to-date website with SEO loving copy is a must-have for anybody that wants to achieve any degree of impact online.

Who To Call On: Web Designer, Graphic Designer, Copywriter, Corporate Photographer

#2. Social Media.


To quote copywriting coach Bernadette Schwerdt, “Social media is word of mouth on steroids”

You’d be amazed just how many businesses- including your competitors- are virtually non-existent on social media.

Google is not the only way people find you online!

Having a dedicated business presence on Facebook, LinkedIn etc. is how you start conversations with tomorrow’s top clients. Regularly posting content on your social media pages is how you get seen by your target audience- and get them interested in your product, service or area of excellence.

By doing this, you stand head and shoulders above more people that you might realise- and reap the real benefits of doing so!

Who To Call On: Social Media Marketing Experts

#3. Video.


Regardless of the demographic, people love video.

The beauty is that with everything from film cameras to iPads to smart phones- shooting and uploading video has never been easier!

Ideas for what to film and share:

  • Profiles of your business and your team
  • Regular updates of goings-on to keep your audience “in the loop”
  • ‘How To’ clips
  • Answers to FAQ’s
  • Promotions
  • Entertaining, fun content

There’s a wealth of ideas to run with!

Video on your website and your social media pages ads a whole new level to your online presence and how readily people engage with you.

Who To Call On: Videographers if you want the professional touch. You can, however, do it yourself and still create content that’s watchable and of great value to your audience- millions of entrepreneurs aren’t wrong!

#4. Blogging.


In short?

Blogging is the art of writing ‘Stories That Sell’

Alongside mastering social media, regular blog posting is how you lay down the foundations of solid, lasting relationships with leads AND strategic partners. You don’t just want to share useful information, but write about your business and yourself. I’ve seen it time and again with clients I’ve written for-

They start with all these great ideas for handy ‘How To’ posts they can share with their audience- but what people love are the posts where they peel back the curtain and share the story of their lives: how they got into their industry, what keeps them busy outside of work, what their passion is.

We all want connections like that. On top of sharing your expertise and promoting yourself, blogging also provides your audience one thing we’re all crying out for in this day and age:


Oh- and did I mention that regular blogging is something at LEAST 80% of your competitors are NOT doing? Think about that…

Who To Call On: Copywriters

#5. Individual Selling


Cold calling

Live presentations

Hosting workshops


These are all better than just sitting in your office at your computer if you want to dig up every last diamond. Connecting with people on a face to face, individual level ads a new level of legitimacy to your brand and your marketing message.

Despite the changes in communication technology of the past century, we still have that need to make real connections with one another. We still have more trust for the people we know personally than the people we’ve only seen online.

Getting out there, talking to people and meeting people is how you become a 3 dimensional business- and become memorable.

Who To Call On: Go look in the mirror. That’s who!

Becoming a true master of marketing isn’t just about competence and consistency in the 5 areas I’ve listed, however. More than just ticking boxes and putting lines through tasks, it’s about stepping forward, giving of ourselves and thinking about ways to do that little bit extra.

Because when you do that, it’s when you get that bit extra in return.

Now, if you read through #1, #2 or #4 and you realised this is something you want to get better at- and you want to find out how to make it happen? Then it’s time to discover why putting a proven strategy in place- and getting started- is easier than you might have thought:

Contact Me





Do You Instantly Recognise Any Of THESE ‘Usual Suspects’?


If you can say you’ve never met any of these people, I’d be amazed-

Because chances are you’ve either worked with them, chatted with leads who were just like them or had clients who were just like them…

Maybe you met her at some networking event or found yourself sitting next to him in a conference?

Maybe as you read the following descriptions you’ll go “Hey- I KNOW this person!”-

Suspect #1: Old-School

Usually a boomer, this professional doesn’t want to spend much at all on their marketing- either because they think it’s a waste of money or because they’re convinced it’s all too complex these days and not worth bothering with. They know this for a fact because they’ve usually got decades of industry experience to back it up. Plus they knew plenty of people in the 70’s or the 80’s who made it big without having to spend a cent on Facetube. No, they’re convinced that just through face to face networking with other professionals and leads, people will recognise their brilliance, the referrals and leads will come and the financial rewards will soon follow…

Suspect #2: The Up-And-Comer

On the other hand, this person is often an idealistic Gen Y, convinced that pumping out a brand new video every day and throwing buckets of money at an aggressive online campaign is the key to creating a client-rush- AND making it rain for the next decade. They are the polar opposite to their Old-School counterpart in their approach to marketing, yet the irony is that their basic belief is exactly the same: “All I need to do is invest in this ONE thing, and peoples’ opinions of me will match my own and I will be financially rewarded for it and live happily ever after”…

Suspect #3: The Jilted Lover

In similar manner to a self-help junkie, this person was a “true believer”. They spent money on big promises- this workshop was going to turn them into the highly-paid expert they’d always dreamt of being in a single weekend. That online strategy was going to deliver astronomical figures into their bank account while they holidayed around the world 11 months a year, taking business calls from their deckchair in Kho Sa Mui…but the fantasy didn’t materialise. They got burned (either because of misleading advertising or their own lack of consistent effort) and now they won’t spend another cent because they learnt their lesson once- and that was all the “proof” they needed to know that spending money for online marketing doesn’t work…

Suspect #4: The Bargain Hunter

This business owner wants to earn a fortune without spending a cent or taking the time to lay down deep roots that could sustain their empire for years to come. These are the people who wander into clothing stores, shift through the ‘Specials’ rack and don’t bother to look at anything else. The question “What’s the cheapest you can do it for?” is heard a lot from them. They are the tyre-kickers who expect the world to be delivered to them for just $1 out of their pocket or 5 minutes of their time. Yet they’re still waiting to get what they really want, and they’re convinced it’s just a matter of time or a matter of finding that unicorn who’s not “too expensive”…

Suspect #5: The D.I.Y Expert

A close relative of the tyre-kicker, this person knows how to do it all themselves- so they’re definitely not going to pay somebody else to do it for them. Why waste the money? After all, “If you want something done properly, do it yourself!” They’ve got it all figured out, but they’re waiting until they get the free time required and then they’ll take care of it and save a few thousand dollars in the process. They’re convinced that paying people to do what you can do for yourself is for lazy people and suckers. They’ll show all of these people once the spare time required presents itself to them…

Now tell me: Did any of these ‘Usual Suspects’ sound familiar to you? Do you think their approach is one that pays off for them?

Maybe it does and I’m wrong?

Feel free to point out if I’ve overstepped the mark with any of these people or if there’s something I didn’t grasp. It’d be hypocritical of me to point out groups of people who don’t want to learn or try new things while assuming I don’t need to do either of these in any way, shape or form…

But here’s the thing- if you’re like me and can see how these are all the wrong ways to build a business and keep it growing? Then you recognise that if you invest the money into the right areas, time is of little consequence to you…

It’s simply a case of hitting all the right channels- and doing so consistently.

Nobody makes a fortune with a closed fist. Nobody attracts abundance with an attitude of poverty. Instead, you present great value to people, and they give great value back to you. It’s a basic principle that underlies life itself- and your business is no different.

So that’s why I’m happy to offer you a 30 minute, personal consultation- 100% complimentary, and no “hard-sell” in sight (it’s not my style, anyway). It’s just about getting a conversation going, looking at what you’ve done so far and seeing if there’s an idea packed with potential that you could implement. I don’t expect my inbox to overflow or my phone to buzz non-stop- but that’s ok. I know that, for the few of you who read this and follow up, you stand to get something of real value from our discussion:

Reach Out And Contact Me Today


Note Regarding Upcoming Posts:

11186742126_cd593eab97_kThis morning (Tuesday, 5th September 2017) I logged into my account here on WordPress to discover that the developers have added a rainbow flag banner to the top of each landing page. I consulted with contacts overseas, who reported they couldn’t see this filter when visiting Notes From The Scribe- then discovered that this filter only applies for Australian WordPress users.

Although a U.S-based company, WordPress has attached this filter to the top of all WordPress user sites in Australia as a sign of their support for Same-Sex marriage ahead of the national postal survey. It is no more the right of a U.S-based company to tell Australians what opinion we should have regarding SSM than it is our right to tell Americans what they should do with their gun laws, healthcare system or who they should support in Washington DC. While we are an ally to the U.S.A and proud to be a Western, democratic nation that provides its’ citizens with great wealth, freedom and opportunity for innovation and personal development, the issue of SSM is for us- Australian citizens- to decide for ourselves.

I am a staunch supporter of free speech and the right of people to advocate causes they believe worthy of supporting. I am a supporter of people sharing opinions that disagree with my own and having the right to do so, without fear of harassment or punishment by law. However, I am against a private company or entity using their customers, subscribers or patrons as a tool to promote their particular stance on a political ideological issue without the consent of their customers or the option to not participate if they wish.

I use this platform to discuss ideas related to online marketing, copywriting, entrepreneurship and share my own journey and discoveries with you, my readers. I’ve consciously avoided using this account to advocate my political or ideological views, and there are literally THOUSANDS of other platforms for you to engage in this discussion if that’s what you’re looking for.

Based on these principles, I’ve decided that all upcoming blog articles will be posted via my old Weebly account- until WordPress reverts to its’ usual format for Australian users. I make no apologies for taking this stance and if some readers decide to no longer follow my posts, they’re free to do so.

It’s their right to do so if they choose, just as it’s my right to not support WordPress as long as they use my platform to promote their partisan stance. I will, however, continue posting, even if it’s via a different platform until further notice. Stay tuned…


Here’s Why You MIGHT Need A Copywriter…



You know what copywriting is…

You know what a copywriter does…

You have associates or friends who use copywriting services…


You haven’t considered the idea of using one yourself.

Maybe you don’t think you need one, and you know what?

There’s a good chance you’re right! But first- why not be absolutely certain and run through this quick checklist. For the video, take a look here:

Here’s Why You MIGHT Need A Copywriter…

Otherwise, keep the following in mind- it’s crucial to remember, whatever you decide:

Outside of paid listings, search engines (like Google) rank businesses not just on keywords, but also how regularly the content of a particular web address is updated or added to. So the more that your online content is added to or updated? The better your SEO rankings…

And the better your SEO rankings, the more prominent you are online. The more prominent you are online, the more enquiries you’re getting. The more enquiries you’re getting, the more sales you’re making…and so on…

But all of this starts with the strength of your online content- it’s simple as that.

“Great!” you might think. But-

Do you (or your team) have the time needed to keep updating or adding to your online content?

Because if you decide to take care of it yourself, it doesn’t matter how well you can write- it always takes time. Time to:

  • Brainstorm ideas
  • Research
  • Write the first draft
  • Edit it
  • Edit it again
  • Compile it
  • Post it, finally!

Even for somebody like me it takes time (and I do this for a living!)

So with all this in mind…

Could you afford to use copywriting services for your business?

If you realise you need to be getting content out there and you want to discuss the best strategy for this-

Get in touch. We’ll discuss what you need in order to drive up your leads, sales- and those repeat customers who are worth their weight in gold to your business.

So let’s get talking!





The Most Powerful Call To Action Known To Man…

Chanel ad(If you prefer to watch the video I did where I reveal all- check it here): Sex, Drugs & Rockin? Sold!

Otherwise, if you prefer to read the transcript? Cast your mind back…

It was a time when cigarette advertising was still prominent across Australian sport, including the premier Rugby League competition (the NSWRL) who were backed by tobacco giant Winfield…

They had the competition naming rights, their signage at the grounds, on the field, on the trophy itself- but what they did next generated media interest in the game beyond a level that’d been seen before…

Here’s how they did it:

What they did first of all was get a sexy grandmother on board, by the name of Tina Turner. Tina appeared in commercials for the Winfield Cup, singing two of her recent hits- ‘What You Get Is What You See’ and then, a year later, re-releasing ‘Simply The Best’. It became the games’ anthem for the next 6 years- ending only when tobacco sponsorship of Australian sport was outlawed…

Why did it work so well?

Check out the ads for yourself-

‘What You Get Is What You See’

‘Simply The Best’

Notice that besides what you’d expect to see in an ad like this (game footage, the best known players of the time, imagery of cheering crowds, big hits, amazing tries, Tina singing) there’s also quite a lot of footage of the players training-

They’re at the gym working up a sweat, they’re running up steps in their footy shorts, they’re charging through the surf with their shirts off, toned bodies glistening from the ocean…

Why would your average footy supporting bloke be interested in seeing this stuff?

Good question!

Except that’s not who they were targeting-

They were targeting the female audience. They wanted to get women interested in the game, show them that Rugby League featured plenty of excitement, action, atmosphere- and eye-candy too. And it worked! Female attendances at Winfield Cup games climbed notably, as a result.

Tina beach

So what can we learn from this?

Sex sells!

It’s the oldest “call to action” there is- you only have to look at the ‘sexiness’ of modern adverts for anything from perfume to pizza, clothes to cars, alcohol to aftershave to see that advertisers are constantly selling their clients’ message in a way that makes our pulses race and gets us talking.

Think about it-

The average looking guy sprays on deodorant and suddenly women flock to him from every direction…

The woman uses a new shampoo that gives her fashion model hair, she goes out onto the street (dolled up, of course) and she literally stops traffic!

Why take this approach?

The thing is, you might have a great product with data to support it but if you sell it on nothing but the facts?

People get bored with that…

They lose interest…

You waste time and money on a message nobody gives a shit about!

If you have facts- great!

But first? Package those facts in a way that gets people excited, that grabs their attention and makes them go ‘Wow!’

Sex sells…

Think about those annoying store spruikers or the “Crazy Warehouse Guy” who comes on the TV with a thinly-masked yell as he raves on about cut-price carpets, shoes, clothes, all stock that MUST GO NOW!!!

You may find them obnoxious and intrusive and quickly turn the volume down the moment you hear their voice…

But love them or loathe them- you definitely can’t ignore them.


They arouse a certain feeling in you.

Sex sells…

But what if people aren’t paying attention to your carefully crafted message?

You’re out of ideas, wondering what you’ve got to do just for them to take notice?

Chances are, you don’t have to start from scratch for a sales pitch that sticks. Most likely, all that’s stopping you from hitting it for 6 with your audience is a little bit of spice…

So- if you want to discover the secret to pumping out content that stops them in their tracks- and convinces them to take action?

Come and talk to me…