First draft to final edit: A copywriter’s tale…

Do you ever wonder what really happens when you hand over your existing piece of copy for a copywriter to work their magic on?

What are the processes involved? What does it take for a copywriter to turn your marketing message from bog average to bloody amazing?

Well today I’m peeling back the curtain and revealing how it’s all done. So without wasting any further time, let’s get to it, shall we?

#1: The Briefing

When a new client hands their existing copy over to me, I’ve almost always got clarity on at least one thing: what outcome they’re looking for as a result of any work we do. Without understanding this objective, I see no point even taking a client on to begin with. In fact, there have been times past where I refunded a would-be client in full as (through further discussions) it became apparent that they needed to speak with a web designer to achieve their desired outcomes rather than a copywriter like me.

In short: I’m not going to proceed with a project unless I’m certain I can help a client to achieve their goal.

So with the ‘Why’ understood, I then discuss the ‘How’ with the client: what would they like to change about the existing copy? Because I can look over what they’ve got and make my own analysis, but it’s far more important for the client to know that I understand them and the solution they’re looking for. Do they want to make the document less wordy? Do they think it’s too dry, too lacking in vibrant or emotive language? Is there a whole bunch of information that’s outdated and no longer relevant? Do they have some basic information they want repurposed for their website that leads into a call to action?

When I understand that ‘Why’ PLUS the ‘How’ then it’s on to Step #2…

#2: Time For Action!

This is now the time where I sit down, look at the client’s project in front of me, stretch my fingers and then work myself into the ‘zone’ as I cut, write, slash entire paragraphs, edit, create and use the client’s big ‘Why’ as the light house guiding me to shore, with the ‘How’ as my trusty compass. Depending upon the scope of the project at hand, this mission can be completed in a single afternoon or it can take weeks. But the goal is to have that 1st Draft completed and ready to send to the client for a look. This is where it gets interesting, and here’s why…

#3: The Moment Of Truth

When I send the 1st Draft of a repurposed piece of copy through to a client, chances are I am going to get one of three responses and (in my experience) predicting which response I get is always a game of wait and see. It’s the moment of truth because this is the first point where you say to a client “After our conversations and the notes you’ve shared with me, THIS is what I’ve created for you”.

As I said, while I don’t know exactly what response I’m going to get, I can predict it’s one of these three:

a) Fantastic, I love it. Thank you!

b) Ok, can we change or ad these things to the copy…

c) I thought there would be more of a difference between what I sent you initially and what you’ve got in this 1st draft?

While a) feels great and b) is fairly standard, c) represents the greatest gulf between what a client understands about copywriting and how a copywriter works. So let me explain this now…

#4: Copy Editing & Cutting Hair

To explain c) in the above scenario, think of going in to get your hair cut. You tell the hairdresser (or the barber) that you want a trim. Nothing radical, just a tidy up. So the hair stylist gets to work snipping and clipping away. Then comes the point where they stop and they ask you:

“What do you think?”

Quite often, they haven’t done anything too drastic, have they? And this is because if you look in the mirror and tell them to go with a #1 clip instead of a #2, or to trim a bit more off the top/ bottom, it’s not such a big deal, is it? A little extra work, a couple of minutes more and presto. What would be a big problem is if they clipped your hair too short, cut it too fine and you went “No- this is too much!”

What happens then? It takes far, far longer to grow your hair back to the length you intended when you sat in the chair, than it does to cut it further to your liking.

Same principle applies with editing or repurposing copy: if you heavily re-write the clients’ copy first go and they feel it’s too drastic, it takes far more time (and effort) to bring it back closer to the clients’ vision than it does to start with smaller, more subtle edits and then tinker away at it until the client looks at it and is happy that your work has matched their vision.

Far better (and more time-effective) to start small and keep chipping away, than to blow it away first shot and then do all the cleaning up for the second draft!

#5: If at first you don’t succeed

So if (for whatever reason) the client isn’t 100% satisfied with the first edit, then I get their feedback and combining their preferences with my professional opinion on what their copy needs, I get to work on the next draft.

The best part for clients is that, provided they get back to me in reasonable time, there is no extra cost for the additional edits. In fact, one of the 5 Service Guarantees I offer to every client is that from the date that 1st draft is submitted, they have an entire month of additional edits at no extra cost, to get their final piece to their liking.

This has proven to be an effective way of sorting the action takers from the time-wasters. Thankfully, the vast majority of clients I work with are quick to offer their feedback and in a fairly short space of time we’ve worked together to deliver repurposed copy that matches their initial vision and I’m happy to sign off on.

To find out more about how I work with clients, and what guarantees you can enjoy from getting me on board to give your copy the magic touch, click here:

Copy, Marketing & Mindset: These Articles Show You How To Hit The Ground Running In 2021-

It’s not long now-

Christmas Day is nearly upon us and the silly season has come around once more- that weird time of year where the days just seem to run into one another and you go from having a stack of plans and RSVP’s to no real plans. The smell of pine trees, tinsel, scented candles, saltwater, sunscreen and rain on hot asphalt. The sound of ubiquitous Christmas carols, cicadas, clinking glasses, crackling barbecues and evening thunder. Already, many are “clocking off” for the year and in many cases you could say it’s been well-deserved!

While I know that for many people this period is a fairly lazy one as work and the usual daily/ weekly commitments take something of a back-step, there are others who use this traditionally quiet period to study. To re-evaluate. To set big new goals for the new year. So what I’m doing today is leaving you with a few articles worth taking the time out to read through in your downtime:

These articles I’ve chosen below all help give you clarity in putting together your strategy, what you need to be doing and how to get into a winning mindset to make it all happen in 2021. If you do the work, I know from experience that committing is going to make a BIG difference in what you see and where you find yourself 12 months from now.

So while I’m not ghosting out completely, this is my last article for the year.

Merry Christmas, and see you again in a month or so!

#1- What Your 2021 Copy Strategy Needs:

How To Make YOUR Story Sell- A Demonstration:

The Macklemore Guide To Pumping Out Stat-Busting Blog Content

3 Ways To Sharpen Your Writing Game

How To Write Unique, Memorable Blog Articles That Stand Out

The 9 essentials you need for writing your own website copy:

The 5 Copywriting Action Items You Need For Your 2021 Marketing Plan

#2- What Your 2021 Marketing Strategy Needs:

5 Things You Need To Master Your Marketing

3 Reasons You Should Absolutely Bother To Blog

5 Ways To Boost Your SEO Rankings And Get Found

The REAL Stats On Blogging In 2020…

Here are the professionals and the experts I know- and this is what they can do for you:

5 Questions You Need To Be Asking About Your Post-COVID Content Strategy

#3- Getting Into The Right Mindset To Crush It In 2021:

The Reward Of Just Turning Up:

Your ‘Made In Japan’ Guide To Success (Or, how to make every day a win):

Storytime: The Night It All Lit Up To Me

No More Excuses: It’s Time To Make Your Shot NOW:

Why A Powerful Planner Is Your Roadmap To Reward

In Search Of Your Holy Grail- The Adventures Of A Late-Night Treasure Hunter

In a single afternoon, how I defined success changed forever…

The 5 Copywriting Action Items You Need For Your 2021 Marketing Plan…

It’s getting to that time of year, isn’t it? The days are heating up (at least here in Australia!) the nights have grown muggy, the cicadas are buzzing outside, Christmas decorations are hanging up in department stores and there’s a rush of activity as people look to organise Christmas parties, secure clients and settle projects over the festive season and coming new year period…

It’s also a time where businesses are reviewing what’s worked for them over the past year and what can be done better. For any business, how they respond to this is entirely dependant upon their unique circumstances. But if you’re now aiming to improve your customer interactions (higher lead conversions, more sales volume, better $ value per customer etc.) then there’s one solution that can unlock all of your targets for the coming 12 months…

For the answer, look no further than your marketing and sales copy. Devoting special attention to this is crucial from both an SEO perspective (in terms of having a strong web presence and getting found by leads) but also from a lead interaction perspective (e.g having the right communications that convince your leads to go ahead and take action).

But if the idea of having to re-evaluate and renovate your business copy is giving you a flustered feeling and you swear you can sense a migraine coming on- I understand! Because it’s not just about looking at how many platforms and mediums you have- you’ve also got to ask what copy you need for each of them?

Fear not- because today I’m giving you an overview of the areas you need to be focusing on and writing copy for in order to achieve your big, audacious 2021 goals. Below I’m going to show you how to make this vision come true:

#1: Website

Think of your website as your online business headquarters. All of your businesses online messaging should connect back directly to your website. The aim of your website is to share as much relevant information about your business as you can and then successfully persuade your website visitors to take the next step- whatever that desired next step may be. On your website there could be multiple courses of action, depending upon the page your leads are browsing. While on the home page you might want them to contact your sales team, on the ‘Products’ page you might want them to place an order, then on the ‘About Us’ page you might want them to click the checklist. In addition to this, you want your website to rank well for SEO so that people online know you actually exist. When you’ve got effective website copy you get more valuable interactions with your leads visiting the site as well as satisfying the search engines. Your website shouldn’t just be visually eye-catching. It should also read well, clearly outline who you are, how you help customers and encourage leads to take the next step in your sales funnel- whatever that next step might be…

#2: Blog

I’ve talked about why every business should blog and why it’s more relevant now than ever before:

So I’ll keep this part as short and sweet as possible: Publishing blog articles informs and engages your ideal target audience and also establishes a connection with them, building trust. The more people trust you, the more likely they are to buy from you- whether that’s on a short-term or long term basis. On top of that, when you have articles getting good interactions and being shared by your followers, you can gain even more leverage boosting your top performing articles through Facebook ads. If you’re going to promote your business on Facebook and put money behind your campaign, why not give your target audience something actually worth taking the time out to read? To discover what sort of articles are always a hit (regardless of your audience) get your complimentary copy of ‘The 3 Posts People Stop Everything To Read‘ right here:

#3: Social Media

It’s not enough to simply have a placeholder presence on your professional social media platforms. Similar to your website copy, you need to create a comprehensive run-down of your business: what you do, how you help your customers and why people should reach out and contact your business. On top of promoting your business to potential customers, social media also serves as a powerful online business networking tool. The better your social media copy is, the more appealing you become as a potential referral partner to fellow business people, regardless of whether you’ve actually met them or not!

#4: Email Database/ Sales Letters

If you don’t already have an email database- get one. People are meeting and engaging with more new businesses every day than ever before, and having just a single point of contact with leads is a recipe for otherwise valuable customers to slip right through your fingers. Just a bit of lead nurturing could’ve converted these people to customers, and allow you to enjoy top value from your existing customers. Seriously- you’re 10 times more likely to sell to a previous or existing customer than to a new lead. So it pays to stay in contact!

If you’re a business that regularly features at trade shows or has multiple products in your range then you definitely need to be putting out sales letters. Otherwise, how are people going to know about the amazing offers you have going? There’s plenty of emails inundating people’s inboxes on a daily basis, so writing an entertaining newsletter or an engaging sales letter that converts does require a particular level of skill- but when done properly, the results pay off and are absolutely worth the time taken to master the art…

#5: Ebook

An e-book serves a similar purpose to blog articles, except that you can write a whole novel if you want as opposed to a single article. The added benefit is that you can use your ebook as a lead magnet (adding more people to your lead database and therefore your sales funnel) or you can sell copies of your ebook online, creating a further revenue stream that means you can sell without even being present. You get paid multiple sums without having to spend any more time on selling (or delivering) once your ebook is launched.

On top of this, when you have an ebook available it also builds your credibility to both leads and referral partners alike. This makes it more likely that people are going to trust you (essential with higher priced buying decisions) or to refer you on (which again means you can sell on autopilot).


So while all the above should make perfect sense, in order to go ahead and actually do it you still need a strategy in place. You also need to know what you’re going to write, so you don’t end up wasting time writing copy that isn’t going to make any notable difference!

But you can avoid this, and ensure every moment of your time is well spent writing copy that gets results for your business:

Because I have just launched The Comprehensive Copywriting Guide– your all-in one toolkit that shows you how to write all the copy you need for:

  • Your website
  • Blog articles
  • Social media
  • Email database
  • Sales letters
  • Ebooks

And do it all in your own time, at your own pace. Once you’ve read through all the modules, you’ll be able to write your own marketing and sales copy like a pro! On top of that, my 30-Day Money Back Guarantee means that if you purchase your copy and for some reason it doesn’t match your expectations, you get a full refund with zero hassle!

On top of that?

I’ve also included an extra special offer for those of you who go ahead and purchase a copy right now- so to find out more, just contact me:

The 9 essentials you need for writing your own website copy:

It’s estimated that by 2021, any business who doesn’t have a website is going to be as good as dead- regardless of whether they can operate as normal or not, per government-mandated regulations.

So now that’s out of the way- while you obviously need a website, you also need copy that actually works. It can’t just be a placeholder- it has to lead your website visitors on to the next step, whatever you intend for that to be:

Do you want them to buy online?

Call you or a member of your sales team?

Place an order?

Join your mailing list?


Because it’s nice to refer people to a professional-looking, modern website, but without the right message you’re missing out on a tonne of potential sales- and who wants to be losing out on that?

So if you’d really (rather than getting someone like me to take care of it for you) prefer to go ahead and write your own copy, fine. But for your sake, make sure you follow these guidelines:

#1- Who’s your audience?

Primarily, your answer should be based upon either:

a) Who comprises 80% of your customers, or

b) Who are the most valuable 20% of your customers

Once you have a clear idea of who they are, then your website copy AND your entire content strategy should be directed at these people and created with them in mind. This is what you need to establish before worrying about any of the other points I’m about to address here…

#2- How are you going to get their attention?

Because the secret is making sure you have an attention-grabbing headline, as I discussed here There’s really no point taking the time to write amazing website copy if you haven’t created a knockout headline where necessary, making it easy for your website visitors to find the information they’re looking for or even read the info they weren’t looking for, simply because the headline caught their attention and on some level made them think “Hey- that’s interesting!”

With the right headline, even your cold-emails get read:

#3- Be careful with the negatives

The emotion of fear is a great seller and if you don’t believe me, just watch the news any given night. Drama, scandal, threats to our daily way of life all presented conveniently in fresh waves each night. The boogeymen and forces of evil might change depending on what news sources you go to, but it’s always that same core emotion they’re tapping into.

But here’s where you’ve got to be different: You’re selling people on your solution, not the problem (see the negative I put in there- ironic, huh?) Primarily, you want people to associate your brand with solutions, good times, relief, pride- think all the positive emotions that come from delivering whatever outcome you deliver to your customers. If you want a textbook example of how to do this, just take a look at any insurance company’s advertising campaign and how they sell to you based upon a solution to your problems:

#4- Remember- it’s all about them

More times than I care to recall, one of the early things I’ve picked up on with a clients’ website is how much of their copy refers to “our customers” or their clients in the third-person. This is perfectly acceptable when you’re relating case studies of past customers, but for the most part your web copy should be aimed directly at the browser- think of words like ‘you’, ‘your’, ‘you’re’ and ‘yours’.

It’s going to make the website audience feel a stronger connection with the message the business is delivering, which in turn improves their response rate and means that new business is all theirs.

Compare that sentence with this one, and see how it feels:

It’s going to make your audience feel a stronger connection with the message you’re delivering, which in turn improves your response rate and means that new business is all yours.

Case closed.

#5- Relate to their experiences/ emotions

While your copy might be technically, factually and grammatically sound, if it doesn’t appeal to the experiences and emotions of your audience, then you’re going to lose them. Remember just two points back where we looked at tapping into their ‘fear’ emotion? Well think about all the other emotions you can tap into as well. How often do you remember exactly what somebody said to you or something you read, as opposed to how it made you feel? I expand on that idea here

#6- Tone-Matching

What language or use of jargon is going to appeal directly to your audience? Because that’s how you should write your web copy, so they feel as if you’re on the same level as them. A while back I spoke about this. Essentially, this is how you make a great connection with your audience. The trick is to present information in a manner that they’re going to understand (and relate to) best.

#7- KISS*

Essentially: keep it simple, stupid. Say what needs to be said on your website and use the fewest amount of words you can. Again, you want to make it as easy as possible for your audience to read through and then take action how you want them to (more on that, shortly). But first:

#8- Link Me Up

Be sure to also include hyperlinks in your website copy- this is not only great for your search engine rankings, but it also provides a better user experience for your site visitors. These can either be links to information to do with your business (internal links) or links to information that have to do with a subject that’s relevant to your business (external links). You’ll see I’ve included both examples right here in this very article! Internal links are useful for helping your site visitors to develop a deeper understanding of your business as a whole (and what you can provide for them) while external links are great for helping to establish your credibility. So include links to both!

#9- Clear Call To Action

There’s no point going to the effort of writing all that amazing content on your site if there’s no clear call to action. This means you need to do both of 2 things:

1- Present a clear call to action that persuades your website visitors to do what you wish for them to do in a given section of the website (contact you or your sales team, place an order, subscribe, buy now etc.)

2. Present your CTA so that it’s clear what happens next. Don’t be vague about what the next course of action is. If you have a free download that users can get if they enter their details and join your database, don’t just say ‘Free download here’- say something like ‘Enter your details, join our amazing database and get your complimentary copy of ________’.

Your website should have at least one call to action on every page, even the pages where you aren’t necessarily selling something.

By following these 9 steps you’re well on your way to producing good web copy, whether you’re building a new site or updating an existing one. However, because I’m in a generous mood, here’s a BONUS tip for you:

#10- Plan

So you’ve got a website. Great! But what else? What’s next? Do you have an email funnel to back up the free download you’re offering? Do you publish regular blog articles to your website so that one-time visitors want to come back regularly and see if you’ve got anything new for them to read? Depending on how people interact with your site, you want to plan what you’d like to happen next, which itself is dependant on the decision your audience makes:

Subscribe to your database: What happens after that?

Order from you online: What happens after that?

Browse your site then leave: How can you get them to return?

For a truly outstanding website, you need more than words and links on a few pages- you need a plan of action to go with it so you maximise your audience, your leads and your customers.

So I wish you luck with all of this but remember- if you’d like some professional feedback you could always make it easy for yourself and contact me

5 Questions You Need To Be Asking About Your Post COVID Content Strategy…

So it looks as though maybe (just maybe) we’re now over the crest of the lockdowns and the economic halt the COVID pandemic brought us all to

Businesses are opening up again, the footy is back (with strong rumours the crowds are soon to follow) and just this last week I even got to enjoy that dimly remembered, pre-March 2020 pastime of enjoying a cold one and mingling down at my local. Bliss!

All things considered, we look set to enjoy something else too: a renewed surge in customer activity. And if times have been tougher than usual for you these past couple of months, then this is welcome news! However- as the boy scouts motto says: Be Prepared.

It follows that if you want to be ready for this coming surge and fully capitalise on it, you need to have the right strategy in place when it comes to your business marketing. To find the right answers, then you need to ask yourself the right questions, and be doing it NOW-

But there’s no need to panic, because I’m about to share the cheat sheet with you here. As the world begins to open up once more, and people are looking to buy from you once again, THESE are the questions you need to be asking:

#1- What do people associate your business with, as a brand?

In other words- what values and attributes do your leads and your customers think of when they think of your business?

And more to the point- does this match what you want your brand to be associated with?

#2- When your target audience thinks of your industry, do you come to mind?

Or is it somebody else who they’re associating with what you sell or what you do?

Because it doesn’t matter how superior your product is or how much better your service is, if your ideal leads are thinking of somebody else who’s in the same business as you- and going to them instead as a result- that’s x amount of dollars you’re missing out on. Every single time.

However…it doesn’t have to be this way….

With the right content strategy, you can become the #1, front and centre whenever your leads think of your industry….

#3- Do you have a clear process of converting your leads into sales?

If you don’t, then every time a prospective customer reaches out to you or your team, it’s really a game of chance. Some might buy from you and that’s great- but how many are slipping through your fingers, simply because you aren’t clear on your steps to conversion?

If you were clear on the steps to conversion, you could boil this down to a process, and following this process you’d be converting far more leads than you are currently. With this surge of customer activity incoming, the difference between leaving it to chance and having a process in place could end up equalling hundreds of thousands of dollars difference to your bottom line…

So needless to say- it literally pays to get clear on this!

#4- What should you be sharing with your target audience online?

The way to become a prominent voice of authority in your industry and make a connection with your target audience is to be sharing information that’s relevant to them- but also telling them about your business, and sharing your story. Which begs the question:

What information should you be sharing?

What are they going to find engaging, and what would be a waste of your time and energy to be talking about?

As I discussed recently, in 2020 publishing regular blog articles should be one of the top priorities (if not the #1 top priority) in any content strategy you implement, and with good reason. If you’re still not sure why this is, then take a look at these current stats:

#5- What should you be writing about, and how do you do it?

Once you’re sitting down, ready to brainstorm ideas then write them out and fashion them into your next article, a whole range of questions present themselves. These are all potential roadblocks to your creative flow and actually getting content out there:

  • What are you going to write your article about? More importantly, what does your target audience actually want to be hearing about?
  • How long should your article be- is it long enough, or are you waffling on too much with irrelevant details that’s going to bore your audience and risk them abandoning your article before they’re even halfway through?
  • Should you create an offer and include it in your article? Should you include a call to action in every article you publish- or is this too ‘pushy’ and an instant turn-off for your audience?

Etc etc….

So there’s all these questions you’re asking yourself in the process of putting together that killer content strategy- and implementing it. Now if this all sounds too difficult, and the idea of publishing a regular blog seems like a mountainous workload too big to handle? Then I have some great news for you-

Because I’m going to show you how you can be pumping out your own, regular blog articles- following the same easy process I follow in order to consistently write articles just like this one, whether writing for my own blog or doing it for my clients…

On top of that? You’re also going to discover:

  • How to make your target audience see you as the voice of authority…
  • The 5-step process that converts your leads into sales…
  • What your target audience really wants to know- and how to identify what this is, regardless of what business you’re in…
  • How to write informative, entertaining and engaging articles that share your story- and sells you as THE “go-to” for your leads…
  • How to consistently publish great articles that get read, get likes, get commented on and get shared by your audience- and never get stuck for ideas ever again!

Plus lots more…

So if the idea of learning all of this interests you?

Then contact me today and register your interest in attending my upcoming Blogging- Stories That Sell workshop. The course is online, so you can learn how to write like a pro from the comfort of your own home! Because I want to ensure everybody who attends is given the individual attention they deserve, spots are strictly limited to just 20 attendees– so it pays to get in quick. I have previous attendees who got so much value out of this workshop that they’re coming back a second time to refine their skills even further- and who am I to deny them that opportunity?

So contact me and register your interest today!

Look! 7 Eye-Catching Blog Images Your Readers Love To See:

“A picture tells a thousand words”

Have you ever actually tried this? Like, found a single image and then attempted to think of 1,000 words that could describe that picture in some way or another?

Me neither. But-

When it comes to your blog articles, having at LEAST a header image doesn’t just help to grab people’s attention. In addition, it’s an interesting way to help tell (or even ad to) your story.

You can find some examples where I’ve done this, and used several images throughout a single piece that achieves the following goals:

a) Helps to illustrate the story

b) Puts a picture in the mind of the reader that ads to the one they’re coming up with as they read the words I’ve written

c) Visually breaks up walls of text and makes the whole article much easier on the eye!

Here’s just a few personal examples of what I’m talking about:

Discovering Your True Purpose (The 5 Questions Every Young Entrepreneur Must Ask Themselves):

The 7 Toxic People Who Are Fatal To Your Success (Part 1):

5 Things You Need To Master Your Marketing

So if you want to ramp up the psychological impact of your articles- and publish pieces that get attention (along with those killer headlines I know you’re taking the time to expertly craft), then here’s the 7 types of images that’ll do the job for you:

#1: Screenshots

Screen Shot 2020-04-28 at 12.48.17 pm

Screenshots are a great way to illustrate a point you’re making or a story you’re telling when it relates to something you’ve done on your computer. It’s also extremely helpful when you’re sharing a step-by-step guide on how to do something computer-related.

There are a few different ways you can screen cap an image or (with some programs) even sections of video. Personally, I use the Screenshot app which gives me the flexibility to capture the entire screen, capture just one particular window, capture a cropped section of my screen or record a section of screen for a certain length of time and include sound as well.

#2: Charts & Graphs


We remember images much better than we remember words. So if you take into account how complex many statistics, reports and surveys are, the precious information you’re  sharing becomes much more memorable if you can turn them into colourful graphs. To do this, you can use Spreadsheets in Google Drive or create graphs in Powerpoint.

#3: Your Personal Photos

Faze 3

Instead of using cliched stock photography, why not do something interesting and original- and dig into the personal archive? Whether it’s a shot from your phone camera, a shot from your digital camera or maybe (just maybe) even a scan from the good old days when you got your rolls of film developed- I can say from personal experience that including personal photos gives your articles a much more organic and personal feel. Don’t fret if some of the photos you include are a bit on the grainy side- the fact you’re including original photos is a pro that outweighs the cons.

So go through your collection and start looking for those images that can make all the difference to your next piece- how can they help to tell your story?

#4: Stills From Movies Or TV Shows


In my time writing articles, I’ve used stills of everything from ‘Jurassic Park‘ to ‘The Nutty  Professor‘ to ‘Robocop‘- it’s great to include stills from popular/ cult movies or TV shows for two distinct reasons:

a) It reveals something about your personal tastes, your sense of humour and your sensibilities

b) It helps your audience to feel a stronger sense that you relate with them

Bonus points if you can use a memorable quote from the still you include and tie it into the topic of your article!

#5: Infographics


Infographics are an eye-catching way to make large banks of data much more digestible and easy to follow for your audience. They also have the bonus of providing you with content you can share on your social media pages in their own right. I find Adobe Spark is a handy tool for creating infographics that can then be easily replicated and used wherever I like.

#6: Custom Art


I painted this and yes, it is for sale. If you’d love to have an original piece hanging up on your wall, contact me…

Sometimes, you have an idea of the image you want to include but no matter how far you search on Google or elsewhere- it just doesn’t exist. But all is not lost. You can still have custom art created using platforms like oDesk or uPwork, and for little cost. All you need to do is post a task for the custom art job you want, and soon enough you’ll find somebody to create it for you. Simple!

#7: Comics


Maybe you can lighten the mood a little, and include a comic in your article? There are a range of sites you can source comic art from, plus relatively unknown comic artists on your favourite social media platforms. Sites have different rules regarding licensing and distribution, so check them first and respect the rules each artist applies to usage of their work.

In A Nutshell:

Taking the extra time to find just the right title image for your next article, and great images to punctuate the article itself- is well worth it. Not only does it increase the likelihood of people stopping to read your latest piece, but having well-selected images throughout the piece also breaks up the walls of text and makes people more likely to read your article to the end- which is what you want them to do after all, isn’t it?

Don’t miss an article- get every new post straight to your inbox!


Relax- I’m 99% sure you’re doing great (but here’s why that extra 1% makes such a difference)…

Tony Robbins tells a story about the time he took up golf lessons-

At first, he was powering by his instructor. But the following day, he wasn’t doing so well: putting the ball in the water, straying off course and Tony became exasperated because (by his reasoning) he should at least be consistent at whatever mediocre level he could achieve.

Tony asked his instructor “Tell me what to do?”

Now this is where it gets interesting…

His instructor told him he was (in fact) only a little bit off- by a millimetre or two. He went on to explain that when Tony was striking the ball, if he changed the angle just a couple of millimetres, he’d change the arc of his shot completely. One mm could be the difference between staying on the green and slicing off into the water. One mm the other way could make the difference between sinking it in the sand or scoring a hole in one…

Then a couple of days later, Tony sat in the office of a client he was coaching- who happened to be one of the world’s leading plastic surgeons. While he sat there in the spacious waiting room, Tony leafed through a book this guy was putting together in order to teach other surgeons around the world. It featured photographs of the top 100 (supposedly) most beautiful women in the world’s faces, then the same for the men (although Tony wasn’t paying much attention to this!) The photographs had measurements with them- because apparently, what we commonly define as physical beauty really comes down to pure mathematics. But here’s what stood out for Tony-

For this plastic surgeon, all it took to take a woman (or a man) from stone cold average to stunningly attractive was just a few millimetres. For example, on a woman, the distance between the top of the lip and the nose, the measurement if you’re considered ‘beautiful’ is the same size as your eye. 1mm more and you’d be considered “average”. 2mm more and you’d be considered “unattractive”.

So ultimately, the difference between beauty and the beast is just 2mm.

Isn’t that amazing?

But let me turn this discussion over to you now-

When it comes to your business, do you ever get that nagging feeling, like something is missing but you can’t pinpoint exactly what it is?

This could be for a variety of reasons- maybe it’s a case of imposter syndrome or because you’re inherently a perfectionist?

Maybe you’re one of these people who just normally gets that sinking feeling that something, somewhere is wrong?

Or- it could be based upon more than just a hunch. You have the facts at your fingertips and (for whatever reason), you aren’t quite where you want to be. Feeling like this, it can be tempting to overanalyse every little aspect of your business, and wonder if you’re making a grave mistake somewhere?

But let me reassure you right now. If:

a) You’re making a positive difference in the lives of your customers

b) Your team put in the hard yards for you

c) You’re making a profit

Then your business is great!

Although maybe you read those words and it still feels hollow somehow, so let’s examine why that might be…

Truth is, it’s often the small changes we undertake that make a big difference to the results we enjoy. As William Clement Stone says in ‘The Success System That Never Fails’: Little hinges swing big doors.


In other words- if you’re not quite getting the results that’d make you sit up a bit taller and feel a real sense of pride in what you’re doing, that’s not a reason to fret-

Because chances are, that final piece in the puzzle that’d take you from ‘ok’ to ‘outstanding’ is on the other side of changing what you’re currently doing by just 1 or 2%…

And there’s every chance the answer is found in your business copy.

Now if you don’t believe that yet- then just take a look at the following articles for yourself, where you’ll see for yourself what sort of a difference it makes when any business takes their online copy seriously-

Because it could be to do with your website:

9 Website Copy Hacks (So Easy You’ll Kick Yourself For Not Taking Action Sooner!)

It could be down to simply staying in regular contact with your leads and customers, adding them to your database and keeping them up to date with your latest offers and big announcements:

The 3 Secrets To Sending E-mails That Pay For Themselves

How much is a sale worth to you?

Or (and you’ve got to check this one out for yourself, trust me)- it could be starting a blog that makes all the difference:

The REAL Stats On Blogging In 2020: 5 Numbers That’ll Make You Re-Think Your Content Strategy…

This is why I do what I do- because while having effective copy is a hinge that at first might appear small, that small hinge has the power to swing a big, mighty door in its’ place- and chances are that’s what’s going to make all the difference and complete the picture when you step back and take a look at where your business stands in 2020…

So if you think copywriting is something you’d like to be devoting more time and thought to, then let’s talk

The REAL Stats On Blogging In 2020: 5 Numbers That’ll Make You Re-Think Your Content Strategy…

I bet you’ve heard the saying: “the numbers don’t lie”…

And it’s true. The great thing about numbers is that, in and of themselves, they can’t lie. What makes the difference is where those numbers come from. Because the numbers can only be as accurate as the person using them. After all, you’ve also probably heard that 68% of all statistics are, in fact, made up.

So with this in mind, can we possibly find some statistics when it comes to business blogging? Like, numbers we can actually verify, numbers that actually mean something to you- and should?

As a matter of fact- yes we can!

You may be aware that I’ve conducted research like this before, and I shared what the real statistics told us about blogging back in 2018: Some Real Numbers To Make You Re-Think Blogging

But with 2020 now upon us, I wanted to find out what had changed since then. Because  as we enter a new decade, amidst a changing social media landscape, we should pay attention to how the stats on blogging correlate with this…

Thankfully (for your sake) I took the time to go and sift through the reports available so you don’t have to- although for each of these figures I’m about to share with you, I’ve included the link if you want to take a look for yourself. My criteria for deeming a statistic worthy of sharing was as follows:

a) It had to be recent i.e, from late 2017 at the earliest (you’d be amazed how many of these ‘Blogging Stats in 2020′ reports quote figures that link back to articles published 8 years ago!)

b) The statistics had to list the original sample size they were drawn from.

c) They had to be relevant for us, for this articles’ purpose. They had to illustrate what a difference publishing regular articles makes in the current media landscape, and do so clearly.

So I spent hours researching the relevant data. Poring through articles. Clicking links. Seeing the same stats reproduced over and over again. Manually typing in web addresses from flashy infographics just to discover a dead link or ANOTHER report with no source to back up a figure that (at first glance) had made me go “Wow- that’s impressive!”

But finally, here we are…

The 5 figures I share with you below (having passed the criteria) are but a small sample of the real figures available out there, revealing how integral this element of marketing is to any online business success in 2020. Hopefully, at the very least, they get you thinking…

So sit back and take note of these!



This is the percentage of internet users who claim to read blog posts on a regular basis (2020 Marketing Statistics, Trends & Data- The Ultimate List Of Digital Marketing Stats)

Think about it- that equates to more than 3 quarters of people using the internet! So if you’re wondering whether there’s a viable audience for you to be brainstorming ideas, doing research, writing articles and publishing them in 2020, then this is your answer: a resounding ‘Yes’!

In spite of what we hear about shortened attention-spans and the need for video content- the majority of people on the internet are still clicking on articles and reading them- every day.

If you’re not publishing regular blog articles, just stop and think for a moment: Imagine all those people using the internet, every moment of every day… all those people who match your most valuable customer, right down to the most minute detail…and you bet they’d be reading your articles, sharing them, following up on them and contacting you…if only you had articles they could read.

How much longer are you going to let the big fish continue swimming past your boat without dropping a net?



= Percentage of people who will share an article if it relates to an issue they care about:

The Psychology Of Sharing: Why Do People Share Online

What this means is that if you’re publishing articles that resonate with people, they’re much more likely to then go and share it- which opens your work up to a secondary audience, which equals greater exposure to more potential leads, more potential enquiries and more potential customers.

Stop and ask yourself this: On average, how much is just a single sale worth to your business in dollar terms?

The pulling power really shows itself when it comes to referrals- because while a person in your immediate connections might not be your ideal target audience- chances are they know at least one person who is. And so if you publish something, and it resonates with a referral, chances are they’re going to share your article- and somebody who is in your key target audience will see it- and act on it.



Comparatively, at first glance you might think this is a small number- but when viewed in context, it makes a big difference. That’s because content marketing (like blogging) gets you 3 times more leads than paid search advertising: 9 Stats That Will Make You Want To Invest In Content Marketing

After all, it’s one thing to appear on page 1 of Google, but another thing to have content appearing there that persuades people to engage with- and take action on.



This is the percentage of marketers who report that blog content creation is their top marketing priority: 2020 Marketing Statistics, Trends & Data

And with good reason too, if you ask me. I’ve spoken about this one before, here: 3 Reasons You Should Absolutely Bother To Blog

Quite simply, when you publish regular articles both on your website and across prominent social media platforms/ groups, you establish an ongoing interaction with an audience who includes your potential leads. On top of that, you’re also positioning yourself as a first-hand authority in your industry or profession, which pays off (literally) in the long run.

Again, how much is a single sale typically worth to you, in dollar value?



That number? That’s how long it now takes in minutes (on average) to create a new blog article, from start to finish: 5 Years Of Blogging Statistics, Data And Trends

So if you’re going to spend the time giving this the regular attention it needs, then obviously you want to make sure you’re writing content that your audience is actually going to read. It’s for this reason I wrote ‘The 3 Posts People Stop Everything To Read‘, so that if you choose to write your own articles, you get rid of the guesswork and publish articles that get results.

3 Posts Download Screenshot

You can get your complimentary copy just by joining our database, here

It’s easy to do and 100% SPAM free- so go ahead and get your copy!

Or, if you’d rather have somebody else taking care of your blog content for you, and getting your valuable time back- then let’s talk

9 Website Copy Hacks (So Easy You’ll Kick Yourself For Not Taking Action Sooner!)

Maybe you’ve heard that your website is your 24/7, online shopfront. Or that it’s your online business card. Or some other metaphor like it?

But whatever you might have heard about your website, there’s one thing we can surely agree on:

Your website is one of THE most critical marketing tools for you to get right. Because it doesn’t matter how much money you throw at Google ad words or Facebook ads or how much time you invest in keyword research of blog strategy- if your website drops the baton, then you’re dropping sales opportunities with it.

So if you want to safeguard yourself from letting hot leads slip right through your fingers, here’s 9 website copywriting hacks that are easy to remember (and take action on)- and you can do them yourself:


#1- Identify Your Audience


First of all- you’ve got to clearly establish who your website content is written and designed for. Who do you want to call you or your team, sending an e-mail enquiry and moving the dialogue onto the next step towards another sale?


#2- Create Catchy Headlines


It doesn’t matter how catchy or memorable the copy you write is- if you don’t give them incentive to read it with your headline, you might as well write THIS over and over:

I’ve spoken in previous articles about crafting a catchy headline, but if you want to really nail it down, get your hands on the free guide here- it’s just a simple download that also reveals how to write articles that keep them glued to the end once you’ve stopped your audience in their tracks with that killer headline: Click here to get the free download


#3- Speak Positively!


Whatever you do-

DON’T think about a pink elephant with spots wearing sunglasses!

What did you literally just think of- after I told you NOT to?

How about…

You’re a kid and you’re carrying something delicate. Then one of your parents or your teacher warns “Don’t drop it!”

How much more did you stress after they said that? They had the best of intentions, but they expressed it the wrong way. The coach who sends his team out with the message that “We CANNOT afford to lose today” has himself to blame as much as his players if they fail to deliver.

So when you’re selling your product or your services in your web copy, instead of talking about what’s NOT going to happen or the problems your customers are going to avoid, instead be positive. Talk about how much they stand to gain. Sell them on the benefits.

Tell them to think about the yellow giraffe in the party hat!

Tell them that today they’ve got what it takes to win- and they should.

Make them associate positive thoughts and feelings with your product or service. Look at how companies like Coca Cola sell what is (essentially) sugary water with caffeine in it:


#4- Put Your Audience First


Be more liberal with usage of the word ‘You’ in your website copy. This is a word that makes your audience instinctively take notice, as opposed to talking about yourself. Look at these two sentences:

a) Scribe Copywriting creates online copy that delivers more leads, enquiries and sales for our clients


b) Scribe Copywriting creates online copy that delivers more leads, enquiries and sales to you

Which one felt more relevant, as you read it?

The website isn’t written for you, after all. It’s written for your audience. So put more ‘you’ in the content and put them first!


#5- Make Them FEEL Something


Rather than presenting bland, static information, make them feel something as they read your copy. What do you want them to feel? Because if your copy makes an emotional impact on them in some way, they’re much more likely to engage and you’re far more likely to persuade them to take action however you want. I wrote about this fine art, here


#6- Talk Like Them


When it comes to copywriting (or even selling in general) getting the ‘tone’ right makes a big difference between the positivity of interaction between your lead and you. It’s about connection, earning their trust, getting them on side and getting them to believe in what you’re doing or what you’re selling. When they read your website copy, they want to know that it’s written for people like them- people who want what they want. I go into more detail on ‘tone’ and how to get it right, here


#7- KISS


In short? Keep It Simple, Stupid! The joys of editing. Basically, go back through every sentence of your website copy and ask yourself 3 questions:

a) Is it relevant?

b) Is it necessary?

c) Does it provide information of value to the reader?

If it does none of these things, then get rid of it! I also covered this in my piece on blogging: Before every blog article you write, stop and asking yourself THIS


#8- Hyperlinks- Use Them And Be Smart About Them


Using hyperlinks to external sources (other websites or articles) or internal sources (your own sites/ articles) makes your web browsing experience more user friendly but is also a boost when it comes to SEO. It makes it easier for them to learn more about your business or about your industry, without having to go and do the navigation themselves.

Make it as easy as possible for them!

But if you have too many links, or too many irrelevant links, you may be penalised in search rankings for this. So use the power wisely!

Neil Patel goes more in depth, here


#9- Be Specific In Your Calls To Action


Your calls to action (CTA’s) should be specific and idiot-proof. Because imagine being your audience, for a second:

You’re reading this site (your website) and the content has grabbed your interest and you’re reading along feeling more positive as you read every paragraph- these guys know their stuff! You definitely want to speak with somebody on the team to see how they might be able to tailor a service to fit your needs.

Then you get to the last paragraph, and below is a button…

Let’s switch back to you, the website owner-

You’ve put a button right here for users to fill out a quick questionnaire and send it to you in order to get up to speed on their requirements when you call them. So you have a green button there with ‘Submit’ on it

But the audience is confused here- what exactly does ‘Submit’ mean? Submit work? Submit an application?

It would pay to be specific in this example, wouldn’t it? So instead, on the CTA you’d put ‘Get A Consultation’ or ‘Talk To Us’- so when they click that button, they know exactly what happens next!

It pays to be specific, after you’ve done all the other great work, carry it to the very end and let them know exactly what happens next.




These are all simple action items you can take care of yourself. And you’re fully aware of how small changes can make a big difference in how your audience interacts with your website- and the success you enjoy from converting leads and transforming your curious audience into customers.

If you want to go in depth with this and get real, professional feedback on your website- Contact Us

After 7 Years In Business, These Are The 7 Books I Recommend Most Highly:

Before I go on, I first want to give a mention to the late Jennie Gorman, who recently succumbed to long-term illness. If you’re a business owner in South-East Queensland, chances are you either knew Jennie or knew of Jennie. While I didn’t know her as well as many other people did, I know she was always very well connected with the business community in the South-East, and her regular ‘Mastermind’ groups came from an idea featured in the very first title in today’s list. Jennie understood that no successful business person achieves their vision solo- that any successful person relies upon their connections, the people in their circle and the shared experience and wisdom they provide in order to achieve great things in life. While I unfortunately didn’t get the chance to ask Jennie, I’m sure she read the majority of these titles and would endorse their worth to people on this same journey as us. RIP…

“Readers are leaders”

I don’t remember where I read this one, but it absolutely rings true. Since I was 13, I’ve always had a great interest in reading books to do with personal development in some form or another. My “gateway” book (if you could call it that) was titled Being Happy, which I found in my parents’ book collection one day and opened out of curiosity. I think it was the title and the cartoon illustration on the front that drew me in. Written by author/ cartoonist Andrew Matthews, it wasn’t a thick book by any means, with easy to read paragraphs that were punctuated by Matthews’ cute illustrations. As I delved into it, I became fascinated by the novel idea that a great deal of what manifests in our lives is the result of how we think about ourselves, the world and the thoughts that dominate in our daily lives, before anything else.

Maybe I had more power than I thought?

I put some of the concepts into practise (e.g thinking about what I wanted rather than what I didn’t want, imagining that “how life is” was in fact changeable and under my  scope of control to a great deal). Beyond just thinking it, I had to live it and- surprise surprise- I saw results. The rest is history…

Fast forward to now and considering my job, it shouldn’t come as a surprise that a lot of books I’ve read are focused on improving in business, writing or some form of personal development. In fact, much of what I’ve shared here over the years can be traced back to the ideas of dead authors, whose words live on many years later, still just as useful, relevant and full of transformational potential as ever.

So after all these years, here are my top picks, in no particular order. As another saying I heard once goes “If you ask 10 different people you’ll get 10 different answers”, but for me, these 7 titles have the potential to make a huge difference in how you market your business, how prolific you are at selling, how well you can write copy- and how much true contentment you get from life. So in no particular order, here we go:

#1: Think And Grow Rich (Napoleon Hill)

12797394.jpgWhat you learn: In Think & Grow Rich you discover the 13 steps essential to achieving riches (not just material riches but also riches of opportunity and personal success), in addition to the potential power each of us has to shape our destiny via our subconscious. Through the countless examples Hill discovered over the 20 years of research he invested putting this book together, Think & Grow Rich overwhelmingly outlines what is possible to each of us when we tap into the right mindset and take the time to understand how our subconscious mind directly affects the path our life takes, for better or worse.

Why you should read it: Think And Grow Rich is great because there’s just so many examples of people unlocking all kinds of successes through history by utilising the steps outlined. This is one of those books where page after page you get flashes of revelation and highlight single sentences or entire paragraphs that are well worth the revision later. Hill has a way of explaining the concepts in a language that is straightforward and simple, taking into account how our language has changed in the 80+ years since Think And Grow Rich was first published. To date, this is still one of the best books to just flick through from time to time and reacquaint yourself with the great wisdom found within.

#2: The One Sentence Persuasion Course (Blair Warren)18938967._UY475_SS475_

What you learn: Quite simply, you get a clear, stripped-down-to-the-framework understanding of the art of persuasion and why it works. It’s one of those concepts where once you learn it, you can’t unlearn it- and you begin to see examples of it everywhere…examples you’ve encountered time and time again, but hadn’t been able to join the dots until now.

Why you should read it: Firstly, this is a short book- you can finish it in less than an hour! You’ll reach the end and go “Is that it?” But this is a great example of a good thing coming in a small package. If you work in marketing or just want to get a clearer understanding of how persuasion works, you can’t afford to miss this one. On top of that, like I said once you learn ‘The 27 Words’ you’ll spot them everywhere- and save a LOT of time when it comes to devising a strategy (big or small) that encourages your desired audience to take action!

#3: Words That Sell (Richard Bayan)5167h0iLXtL._SX260_

What you learn: Not so much a book you read cover to cover, but more a quick reference guide. At your fingertips, you have thousands of different words and phrases designed for all types of copywriting catering to all kinds of audiences. With this as a reference guide, the copy you write becomes bolder, more interesting, powerful and effective.

Why you should read it: Think of Words That Sell as your copywriting toolkit- if you have any interest in writing the marketing copy for your business or for somebody else’s business, then this is your one-stop quick reference guide if you’re searching for just the right word or sentence to use on your website, social media platform, sales letter or special offer. Never lurch to a grinding halt with writers’ block ever again, because this handy guide is always within reach and ready to give you a tonne of options so you can get on with the job- and pump out effective copy that sounds just right. But if you’re writing for somebody else, don’t let them know you use this as a guide- better to take the credit and have them think you’re a genius!

#4: Awaken The Giant Within (Anthony Robbins)51VV261Y4aL._SX326_BO1,204,203,200_

What you learn: The concept of our personal beliefs, how they’re formed, why we feel the way we do about certain circumstances and most importantly; how we can improve our sense of wellbeing simply by understanding the basis of these beliefs and asking the right questions. Robbins also goes into further depth exploring the concept (and application) of kaizen, which I talked about here (Revealed: The Success Formula That’s Made In Japan)

Why you should read it: I’d actually recommend reading this in conjunction with listening to Robbins’ 10 part audio series Time Of Your Life, and doing the daily exercises he sets out. I know Tony is a guy who polarises opinion- some people regard him as one of the great modern personal gurus, while others view him as a snake-oil salesman peddling nothing more than reheated feel good platitudes and short-term fixes- and I admit I was once in that latter category. But then (from a friends’ encouragement) I reluctantly began listening to Time Of Your Life and not only did I go on to finish the series- it had a BIG impact on how I went about evaluating myself, organising my top outcomes, setting priorities for those outcomes and implementing ongoing checks and balances to make sure I didn’t stray too far off course while chasing down my big goals. So call me a believer all you want, I still highly recommend reading Awaken The Giant Within and (if you like to be thorough with such things) listening to the Time Of Your Life series plus doing the exercises in both- because it may just be one of the most productive, life-changing investments of your time in a long while!

#5: Unlimited Selling Power (Donald Moyne, Kenneth Lloyd)

91teF2bHOCLWhat you learn: As the title boldly suggests, in this book you learn the core principles that underpin successful selling, in depth examples of exactly how a great salesperson operates, and what motivates people to buy from them.

Why you should read it: If you work in marketing or selling your company’s products or services, then you can’t afford to miss this one! It’s not just an effective guide when it comes to selling on the business front, but also on selling yourself- selling your ideas, your plans, your concepts, your desires to people. If you’re somebody who feels a tinge of anxiety when it comes to selling, or you need certain circumstances to be “just right” in order to sell, then this book is a great guide to graduate into the most effective salesperson of all- the one who can “sell from anywhere”. There’s also (obviously) the advantage that you’ll never hear another pitch the same way again- because you’ll recognise exactly how they’re making their pitch and why certain salespeople appear to have that Midas touch.

#6: How To Wow (John Dwyer)

How-to-wow-book-v2What you learn: Authored by John Dwyer, the man who (amongst many feats) convinced Jerry Seinfeld to appear in adverts for a Hunter Valley based building society, How To Wow is a refreshing guide that encourages you to think outside the box, look at previously untapped possibilities and dare to do things differently- regardless of what your industry looks like or what you’re selling.

Why you should read it: If you’re not content to be just like every other business in your industry and you instead want to become the stand-out name, then this is the book to read. Even if you don’t finish it with some amazing idea that completely transforms your marketing or promotions, it at least will encourage you to take a completely fresh approach when it comes to delivering maximum value for your customers and brainstorming your next big promotional idea in future. So get hold of a copy- and dare to think differently…

#7: The 3 Posts People Stop Everything To Read (Ben Mackie)

Screen Shot 2019-03-01 at 10.40.27 amWhat you learn:
Quite simply, at a time where the battle for people’s attention has never been more critical, you learn what kind of blog articles people still stop to read- and why this is.

Why you should read it: I know, you might accuse me of giving myself a free plug here. But this is my site, so why not? In all seriousness though, you should definitely grab a copy if you recognise what regular blog articles achieve for a business online (as we unpacked here: Some Real Numbers To Make You Re-Think Blogging) AND you want to write/ publish articles that are actually worth the time it takes. Because as you already know, there’s so much bland content out there clogging up our feeds, fading away unnoticed on somebody’s website- and the tragedy is two-fold. Not only did people waste time and energy to publish articles nobody cares about- but so many times the topic they share could’ve been a hit- if ONLY they’d followed the principles I outline in this easy to read e-book.

You know what the best part is? You can read The 3 Posts People Stop Everything To Read without paying a cent. All you need to do is enter your details, join our database and your very own copy gets sent straight to the e-mail inbox of your choice with just one single ‘click’. And even in the unlikely event you decide to unsubscribe from our database, you still get to keep your copy!

You can easily read this AND The One Sentence Persuasion Course in less than a day- and that’s 5 of the 7 here crossed off already! So what are you waiting for? Join up and get your FREE copy of ‘The 3 Posts People Stop Everything To Read’