5 BIG Things A Copywriter Needs To Know About YOU:

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5 BIG Things A Copywriter Wants To Know About YOU:


Here’s a run-down of the most important things a copywriter will want to know about your business before they write a single word.

The better you can answer the following questions, the more effective your written content is in attracting new leads and “sealing the deal” with your target audience. But first things first:

# 1 Who Is Your Target Audience?

In other words:

What does your typical customer look like?

What does your most valuable customer look like?

Where do they live, who else are they looking at/ buying from besides you, what’s their age demographic etc.

The clearer your answers to these questions, the more effectively a copywriter can strategise where your content should appear and what needs to be written.

# 2 Your Product/ Service Features?

If you’re a product-based business- what are your products made from, where are they sourced from, what’s the process that goes into their manufacture etc?

If you’re a service-based business- what are the steps involved and the equipment used in carrying out your services? Do your customers deal with you directly or a member of your team?

Knowing these answers enables a copywriter to go into more detail when they describe what you do or what you sell. This has the follow-on of optimising your SEO results because the explanation of your product or service has more clarity.

# 3 Benefits- What’s In It For Them?

Getting this one right is crucial. This is the question that underlies virtually every other question put forward to you by a potential customer or client. Regardless of the specifics of what they’re asking, what they really want to know is how what you do or what you sell is going to benefit them-

Do they make money from it?

Do they save money from it?

Will they feel better?

Gain more time?

Lose more weight?

You get the idea… no point in selling the ‘How’ if you can’t sell them on the ‘Why’!

# 4 What Makes You Different?

Unless you’re one of those rare businesses lucky enough to have a niche all to yourself, chances are you’ve got competitors. Competitors with websites, blogs and social media pages, all quickly found online by potential customers…

So you’ve got to have distinct reasons why people should come to YOU over the rest.

What is it that makes your business unique?

Is it your accreditation, the years of industry expertise you offer, some kind of guarantee, that complimentary item or little bit extra you provide that nobody else does?

This is how a copywriter makes your marketing voice different from your competitors. This is what makes you a more appealing proposition to your target audience, and you’d be surprised how often this makes the difference between you landing the sale or the other guy getting it instead.

# 5 What Results Do You Seek?

After all is written, compiled and posted- what results do you want to see?

More enquiries?

More opt-ins?

More consultations?

More sign-ups?

More sales?

Without a clear understanding of what the desired end-game is, your online content will lack direction and a real purpose. Putting it together turns into a waste of a copywriters’ time- and your money.

You need that definite key objective, that clearly understood outcome to aim all your content towards- because this is how a copywriter knows what you need and what you can do without when it comes down to their professional recommendations.

But…this question is one that’s much more specific to your business.

Maybe you know the answer but aren’t sure on the course of action you need to take?

Or maybe you know there’s stuff you need and don’t have- but you can’t get clear on it?

Here’s your chance to see if we can’t implement a strategy to draw in those leads, sign-ups, enquiries and sales you’ve been waiting for…

You’re now just one step away-

Get in touch and let’s make it happen:

The Reward Of Just Turning Up:

shutterstock_105840977Are you a business owner?

A self-starter?

Commonly referred to as an entrepreneur?

Did you start with a great passion and a vision?

Do you constantly seek to learn new concepts, ideas?

Anything that makes you a stronger outcome achiever, a smoother operator, a more adept stacker of the cash?

Because when you’re adding names to your database, selling out workshops and pleasing a conga line of clients- you don’t need any added motivation to keep on going!

Yet…it’s not always like this, is it?

See, I’ve had quiet periods. Times where I’d wake up and it felt like no matter what I did, I was running on a treadmill.

I’d wonder what the point was?

Dad once told me that when he was in Highschool, he’d usually end up the highest pointscorer in his grade at the athletics carnivals. Not because he was a stand-out athlete. But simply because he’d go in every event possible. If he could take part? He was there.

So by turning up, he got the points in the long-haul…

I remember about a year ago, one Monday I felt completely drained. I had a business network meeting that afternoon and I seriously considered not bothering to make that drive up the freeway. But however knocked out I felt, I knew that come bed time, I’d still feel worse for staying home and accomplishing less. So…I set off…

As a result of going to that meeting? I learned an awesome trick for keeping complex internet passwords- and remembering them all- without needing to record them anywhere, courtesy of our speaker for the week. Then on top of that- I was given a glowing recommendation by a fellow group member, finishing with several referrals.

None of this would’ve happened if I didn’t show up.

That’s just one example- there have been countless other times where I felt as if I was staring at a rock wall, unable to climb or even to move forward. Where I considered bowing out, finding a cosy job somewhere else and not having to deal with the weekly, daily challenges and uncertainties that push back at me.

Yet despite the temptation to spend a day lying around doing little else besides binging on YouTube? I’d get to work. Despite not wanting to do anything to do with work? I’d still “go through the motions”.

And more often than not?

I’d make real progress that day, in the end.

Things would happen.

Everybody has those days where you seem unstoppable, and the universe treats you like it’s your birthday, graduation and Christmas day all at once. Who isn’t pumped and keen to leap to action on those days?

But what puts you one step ahead on those days where it feels like the universe stares back in your face, rock solidly opposed to you moving forward?

It’s in just turning up…