Some Real Numbers To Make You Re-Think Blogging:

I’m back again- did you miss me?

If you’ve been following for a while now, you know I’ve spoken a few times about how crucial it is to post a regular blog if you want to take your rate of leads, long-term, paid up clients or customers to the next level…

So I’ve been away, scouring the web for some real statistics on blogging for you to read, research and think about- whether blogging is something you’ve thought of up until now or not.

The figures you see below are just a handful of real numbers when it comes to blogging and how integral this element of marketing is to online business success in 2018.

Now, if you’re already 100% satisfied with the scope and the sheer number of leads and sales you’re currently getting, the rest of this post won’t matter much to you and I won’t waste your time. But for the rest of you?

Sit back and take note!



= Percentage of companies with a regular blog who’ve landed a paying customer from a blog-generated lead.

I’ve spoken before about the real benefits that come from keeping a regular blog, in posts like this one:

3 Reasons You Should ABSOLUTELY Bother To Blog

Essentially, savvy online marketers make blogging a priority for the same reason well-connected, reputable professionals and business owners alike make it a priority to attend regular business events like conferences, networking events or workshops-

They’re eager to discover new ideas, but they also want to connect with new people who might be a great strategic alliance for them OR be their next, big spending customer. But to reach these people, first of all they want to know a few things about you:

They want to know what you do.

They want to know what you could do for them.

They want to know that you’re the real deal and can get the job done for them.

So if you keep a regular blog, you’re ticking all of these boxes for an online audience that is, for lack of a better word?

HUGE! (vale Darrell Eastlake).

Anyway, here’s the data that confirms just how many businesses are enjoying these very results:

Design Damage State Of Marketing Report


= The percentage of Fortune 500 companies that had a public blog as of 2016

Did you think regular blogging was just a fun side-hobby for garage operations or people with more free time than paying customers?

You MAY want to reconsider that- especially if you have BIG ambitions for your business.

How big?

Try ‘Fortune 500’ big. These guys are blogging on the regular, too. Think they might be onto something with this one?

I reckon they are, but go ahead and tell me if you agree or not?

Fortune 500 Companies With A Public Blog


= A company with a blog gets 67% MORE leads than a company who doesn’t blog

Do you want to spend your time wisely, doing activities that are proven income generators for your business?

Maybe you’re still not fully sold on the idea of blogging, after reading that report on the Fortune 500 companies?

So maybe this is more to your liking:

Study Reveals More Pages Equals More Leads


= Participants in a Hubspot survey (mostly small to medium sized business owners).

Of them, 796 of the respondents kept a regular blog. And this is what they had to report:

Study Shows Business Blogging Leads To 55 Percent More Website Visitors

So at this point, if you’re not keeping a regular blog then you might be wondering “Why not?”

Be wary in doing so, however- because no matter how great you are at writing your own material, keeping a regular blog always takes time- even for a single post. On that note?


This is the average amount of time (in minutes) it takes to write a new post:

2017 Survey Of 1000+ Bloggers- Orbit Media


If you’d love to open the floodgates for new lead traffic, sales AND long-term customers that all comes when you’re strategically posting a regular blog- BUT

You don’t know where you’ll get the time to do so- or how to get started?

Let’s chat: Get In Touch



The Content Creators’ Secret To Smashing Post-Easter Burnout:


Ok, so the Easter long weekend has been and gone…

Long days spent indulging, partying or taking it easy with family and friends- and now it’s over.

How are you backing up?

A shorter week means this weekend comes up quicker but on the other hand?

There’s that pressure to get stuff done in a shorter space of time…

Going “back to work” straight after a break like Easter can hit us like a bucket of icy water in the face! 

It’s one thing if you work for somebody else and your tasks are laid out for you. But if you’re the captain of your own ship?

Right now can feel like a real grind as you think of all the things that need to be done of your own accord. It’s especially challenging when you’re in a field that relies on use of your creative powers and expertise because chances are you can’t just take a paint-by-numbers approach to your work. Instead, it requires full focus and brain-power- two things that can feel especially hard to summon at will at a time like this!

So, this week I’m sharing the 3 things I always do that ensure I sign off on a productive week, regardless of the long-weekend I’ve come back from:

#1. Consolidate


A longer weekend break has (no doubt) left a larger pile of ‘to do’s for you than normal. Coming back to this pile after taking it easy for a few days can feel especially discouraging. So…


Just focus on the most important tasks. Those ones that have an absolute ‘must do’ deadline attached to them. If they stand to make you money this week- focus solely on them.

You can leave the rest of them for next week. Your professional world won’t come grinding to a halt because of it- believe me!
#2. Exercise


After the chocolate, alcohol and food you enjoyed over the long weekend? This is definitely a priority!

Burn calories and make sure you get your quota of exercise this weekend:



Ride your bike.

Get to the gym.

Doing stuff like this recharges your body. Not only that, but it puts you in a refreshed frame of mind as well, and it’s perfect for sharpening your creative mind…

You see, writing as a professional feels like I’m a police detective at times. Even in my free time, my mind can still be “on the job” so to speak. So I might go for a walk up the mountain near my place or shift the afternoon’s work for the evening and go for a ride instead. I down-tools on my work brain, get into the moment and enjoy my surroundings. Physically I go to work but mentally, I take it easy…

By the time I get home, I’m often buzzing with ideas and I’m ready for action!

Just from exercising and “switching off”…

#3. Relaxation


Don’t worry what people around you are doing. Go easy this week…

Feeling as if you need to go twice as hard to compensate (or through a sense of guilt) is only going to burn you out before next week. I get it- you love what you do- but it’s about being prepared. This week may well be less productive than normal- and that’s okay!

So relax.

Put your feet up at night.


Take breaks during the day if you can.

This is different to coming back from the Christmas break- you’ve gone from working at your typical pace to a sudden halt for Easter- and then you’re dropped right back into action come Tuesday morning.

But don’t go and sabotage next week from feeling like you need to do everything before Friday. 

Take it easy.

Recharge your batteries.

Get yourself fully prepared- and we’ll see you next week, ready to do what you do best