Relax- I’m 99% sure you’re doing great (but here’s why that extra 1% makes such a difference)…

Tony Robbins tells a story about the time he took up golf lessons-

At first, he was powering by his instructor. But the following day, he wasn’t doing so well: putting the ball in the water, straying off course and Tony became exasperated because (by his reasoning) he should at least be consistent at whatever mediocre level he could achieve.

Tony asked his instructor “Tell me what to do?”

Now this is where it gets interesting…

His instructor told him he was (in fact) only a little bit off- by a millimetre or two. He went on to explain that when Tony was striking the ball, if he changed the angle just a couple of millimetres, he’d change the arc of his shot completely. One mm could be the difference between staying on the green and slicing off into the water. One mm the other way could make the difference between sinking it in the sand or scoring a hole in one…

Then a couple of days later, Tony sat in the office of a client he was coaching- who happened to be one of the world’s leading plastic surgeons. While he sat there in the spacious waiting room, Tony leafed through a book this guy was putting together in order to teach other surgeons around the world. It featured photographs of the top 100 (supposedly) most beautiful women in the world’s faces, then the same for the men (although Tony wasn’t paying much attention to this!) The photographs had measurements with them- because apparently, what we commonly define as physical beauty really comes down to pure mathematics. But here’s what stood out for Tony-

For this plastic surgeon, all it took to take a woman (or a man) from stone cold average to stunningly attractive was just a few millimetres. For example, on a woman, the distance between the top of the lip and the nose, the measurement if you’re considered ‘beautiful’ is the same size as your eye. 1mm more and you’d be considered “average”. 2mm more and you’d be considered “unattractive”.

So ultimately, the difference between beauty and the beast is just 2mm.

Isn’t that amazing?

But let me turn this discussion over to you now-

When it comes to your business, do you ever get that nagging feeling, like something is missing but you can’t pinpoint exactly what it is?

This could be for a variety of reasons- maybe it’s a case of imposter syndrome or because you’re inherently a perfectionist?

Maybe you’re one of these people who just normally gets that sinking feeling that something, somewhere is wrong?

Or- it could be based upon more than just a hunch. You have the facts at your fingertips and (for whatever reason), you aren’t quite where you want to be. Feeling like this, it can be tempting to overanalyse every little aspect of your business, and wonder if you’re making a grave mistake somewhere?

But let me reassure you right now. If:

a) You’re making a positive difference in the lives of your customers

b) Your team put in the hard yards for you

c) You’re making a profit

Then your business is great!

Although maybe you read those words and it still feels hollow somehow, so let’s examine why that might be…

Truth is, it’s often the small changes we undertake that make a big difference to the results we enjoy. As William Clement Stone says in ‘The Success System That Never Fails’: Little hinges swing big doors.


In other words- if you’re not quite getting the results that’d make you sit up a bit taller and feel a real sense of pride in what you’re doing, that’s not a reason to fret-

Because chances are, that final piece in the puzzle that’d take you from ‘ok’ to ‘outstanding’ is on the other side of changing what you’re currently doing by just 1 or 2%…

And there’s every chance the answer is found in your business copy.

Now if you don’t believe that yet- then just take a look at the following articles for yourself, where you’ll see for yourself what sort of a difference it makes when any business takes their online copy seriously-

Because it could be to do with your website:

9 Website Copy Hacks (So Easy You’ll Kick Yourself For Not Taking Action Sooner!)

It could be down to simply staying in regular contact with your leads and customers, adding them to your database and keeping them up to date with your latest offers and big announcements:

The 3 Secrets To Sending E-mails That Pay For Themselves

How much is a sale worth to you?

Or (and you’ve got to check this one out for yourself, trust me)- it could be starting a blog that makes all the difference:

The REAL Stats On Blogging In 2020: 5 Numbers That’ll Make You Re-Think Your Content Strategy…

This is why I do what I do- because while having effective copy is a hinge that at first might appear small, that small hinge has the power to swing a big, mighty door in its’ place- and chances are that’s what’s going to make all the difference and complete the picture when you step back and take a look at where your business stands in 2020…

So if you think copywriting is something you’d like to be devoting more time and thought to, then let’s talk

The REAL Stats On Blogging In 2020: 5 Numbers That’ll Make You Re-Think Your Content Strategy…

I bet you’ve heard the saying: “the numbers don’t lie”…

And it’s true. The great thing about numbers is that, in and of themselves, they can’t lie. What makes the difference is where those numbers come from. Because the numbers can only be as accurate as the person using them. After all, you’ve also probably heard that 68% of all statistics are, in fact, made up.

So with this in mind, can we possibly find some statistics when it comes to business blogging? Like, numbers we can actually verify, numbers that actually mean something to you- and should?

As a matter of fact- yes we can!

You may be aware that I’ve conducted research like this before, and I shared what the real statistics told us about blogging back in 2018: Some Real Numbers To Make You Re-Think Blogging

But with 2020 now upon us, I wanted to find out what had changed since then. Because  as we enter a new decade, amidst a changing social media landscape, we should pay attention to how the stats on blogging correlate with this…

Thankfully (for your sake) I took the time to go and sift through the reports available so you don’t have to- although for each of these figures I’m about to share with you, I’ve included the link if you want to take a look for yourself. My criteria for deeming a statistic worthy of sharing was as follows:

a) It had to be recent i.e, from late 2017 at the earliest (you’d be amazed how many of these ‘Blogging Stats in 2020′ reports quote figures that link back to articles published 8 years ago!)

b) The statistics had to list the original sample size they were drawn from.

c) They had to be relevant for us, for this articles’ purpose. They had to illustrate what a difference publishing regular articles makes in the current media landscape, and do so clearly.

So I spent hours researching the relevant data. Poring through articles. Clicking links. Seeing the same stats reproduced over and over again. Manually typing in web addresses from flashy infographics just to discover a dead link or ANOTHER report with no source to back up a figure that (at first glance) had made me go “Wow- that’s impressive!”

But finally, here we are…

The 5 figures I share with you below (having passed the criteria) are but a small sample of the real figures available out there, revealing how integral this element of marketing is to any online business success in 2020. Hopefully, at the very least, they get you thinking…

So sit back and take note of these!



This is the percentage of internet users who claim to read blog posts on a regular basis (2020 Marketing Statistics, Trends & Data- The Ultimate List Of Digital Marketing Stats)

Think about it- that equates to more than 3 quarters of people using the internet! So if you’re wondering whether there’s a viable audience for you to be brainstorming ideas, doing research, writing articles and publishing them in 2020, then this is your answer: a resounding ‘Yes’!

In spite of what we hear about shortened attention-spans and the need for video content- the majority of people on the internet are still clicking on articles and reading them- every day.

If you’re not publishing regular blog articles, just stop and think for a moment: Imagine all those people using the internet, every moment of every day… all those people who match your most valuable customer, right down to the most minute detail…and you bet they’d be reading your articles, sharing them, following up on them and contacting you…if only you had articles they could read.

How much longer are you going to let the big fish continue swimming past your boat without dropping a net?



= Percentage of people who will share an article if it relates to an issue they care about:

The Psychology Of Sharing: Why Do People Share Online

What this means is that if you’re publishing articles that resonate with people, they’re much more likely to then go and share it- which opens your work up to a secondary audience, which equals greater exposure to more potential leads, more potential enquiries and more potential customers.

Stop and ask yourself this: On average, how much is just a single sale worth to your business in dollar terms?

The pulling power really shows itself when it comes to referrals- because while a person in your immediate connections might not be your ideal target audience- chances are they know at least one person who is. And so if you publish something, and it resonates with a referral, chances are they’re going to share your article- and somebody who is in your key target audience will see it- and act on it.



Comparatively, at first glance you might think this is a small number- but when viewed in context, it makes a big difference. That’s because content marketing (like blogging) gets you 3 times more leads than paid search advertising: 9 Stats That Will Make You Want To Invest In Content Marketing

After all, it’s one thing to appear on page 1 of Google, but another thing to have content appearing there that persuades people to engage with- and take action on.



This is the percentage of marketers who report that blog content creation is their top marketing priority: 2020 Marketing Statistics, Trends & Data

And with good reason too, if you ask me. I’ve spoken about this one before, here: 3 Reasons You Should Absolutely Bother To Blog

Quite simply, when you publish regular articles both on your website and across prominent social media platforms/ groups, you establish an ongoing interaction with an audience who includes your potential leads. On top of that, you’re also positioning yourself as a first-hand authority in your industry or profession, which pays off (literally) in the long run.

Again, how much is a single sale typically worth to you, in dollar value?



That number? That’s how long it now takes in minutes (on average) to create a new blog article, from start to finish: 5 Years Of Blogging Statistics, Data And Trends

So if you’re going to spend the time giving this the regular attention it needs, then obviously you want to make sure you’re writing content that your audience is actually going to read. It’s for this reason I wrote ‘The 3 Posts People Stop Everything To Read‘, so that if you choose to write your own articles, you get rid of the guesswork and publish articles that get results.

3 Posts Download Screenshot

You can get your complimentary copy just by joining our database, here

It’s easy to do and 100% SPAM free- so go ahead and get your copy!

Or, if you’d rather have somebody else taking care of your blog content for you, and getting your valuable time back- then let’s talk