12 Things That Made Me Go ‘Aha!’ In 2018…

Every Monday when I sit down to organise my week ahead, I also take account of anything notable I learned over the previous 7 days. Whether it’s in the professional or the personal realm I list it, then copy it into a Word document I’ve created to note all of the “Aha!” moments I experience throughout a given year.

Because it’s one thing to learn something new- we’re always learning new things. But what makes the difference is if we remember what we learned. If you can do this, you may save yourself making the same mistake over and over!

So now here we are- coming to the end of another year. And for my last article of 2018, I’ve chosen one revelation from each of the 12 months just gone- something that really stood out to me along the way- something that just might be of great benefit to you in the coming 12 months…

 

Summer Icon copy

“There are circumstances beyond my control, granted- but aside from that, if I focus first on my own attitude and output, push emotions to one side and face each day with stoicism and a “get it done” attitude- then this year will make itself great.”

It was a typically muggy New Years’ Day and I was down at the beach, walking along the rocks- then it occured to me: How often do people wonder aloud what the coming year is going to be like for them? It’s like they’re just a passenger, and whether 20 – – ends up being a good year or not is entirely out of their hands. But instead, why not do the best we can with what we’ve got and keep aiming to do a little better each day? If we focus on that instead, chances are the next 12 months are going to contain a tonne of highlights- in spite of the unforeseen challenges. Meanwhile, the year will take care of itself, just as it always does…

 

Summer Icon copy 2

“Push your feelings aside and just do it!”

Working in a creative field, there can be a temptation to put too much emphasis on getting “in the zone” before you work. In other factors of life, you can avoid doing something because you don’t feel like doing it right then. But how reliable are feelings? So I decided that instead of procrastinating, I’d do what needed to be done and my feelings about it would be irrelevant. And I’m glad I did- because (surprise surprise) more stuff got done- and then I didn’t have to think about doing it anymore!

 

Autumn Icon copy

“We can choose the bottle of wine- it intoxicates us but leads us nowhere and leaves us thirsty and with a headache, or we can choose the bucket that contains the water of life- much more subtle and it has no intoxicating effect, but it gives us what we need and ultimately it satisfies us.”

As I explained in this article (What Paul Kelly Teaches Us About Success), things of real value rarely come easily. I’ve found that doing what’s difficult or dull (but constructive) often leaves a subtle but longer lasting pleasure than doing what’s easy and feels ‘better’ in the short-term.

 

Autumn Icon copy 2

“We accept the love we think we deserve”.

Not just love, either. We also accept the friends, clients and opportunities we think we’re deserving of. I’d rather aim higher and travel light a while, instead of settling for lower and paying for it with the frustration and “what might have been” that follows. If getting what I think I deserve means having to improve, look inward and learn more? So be it.

 

Autumn Icon copy 3

“In order to be a leader, live as if you already are one and setting an example.”

On a long enough time frame, people are going to come to you for guidance- and if you dream of leading people one day, it’s pointless waiting for that time of “When I become that person”. Why wait? Start living it now, do what’s required to be in that position- and it all comes much easier…

 

Winter Icon copy

“We learn to fight and win the smaller battles in order to conquer larger battles later on in life- and to show others how to win them.”

I think of this like martial arts training: If you want to get a higher belt, you have to first learn the basics. You move up through the belts, learning new skills and more difficult techniques- and behind those challenges and the frustrations, you become a better fighter who’s capable of winning bigger battles against better opponents. Bigger tasks and bigger opportunities wait on the other side of mastering smaller tasks and opportunities- and you can then show others how to win the fights you’ve already won.

 

Winter Icon copy 2

“Meditation is a small thing that causes subtle (yet notable) changes to well-being and our state of mind”.

I first delved into meditation a couple of years ago, but didn’t follow on with it. Looking back, I wish I had! It’s like working out- you may not see a difference in the mirror after one session, you might not remember every time you train- but give it a few months and you start to notice real transformation. It was the small things that occurred to me after meditating for periods of time- that’s what made me realise why it’s such a valuable habit to get into. But try it for yourself, be consistent- and see what manifests…

 

Winter Icon copy 3

“Expecting and preparing yourself (mentally and physically) for good things to come, even when they’re not (yet) present in your life, has great power for them to show up. So: act and attract!”

This is NOT some easily digestible “Just think of it and you shall have it” mantra. This is about being it until you become it. Yes, you must act towards the outcomes you seek- but you also need to think towards those outcomes. In order to achieve and receive, we first have to be aware and prepared.

 

Spring Icon copy

“When deciding on a course of action, all I need to remember is what I would do if I was somebody I aspired to be.”

Sometimes the decision we make turns out to be the wrong one- it’s an inescapable fact of life. But even so, those wrong decisions won’t feel so regrettable if we look back knowing we made the best choice with the knowledge we had. There are times it’s best to play it safe, then other times where you should aim big- even in spite of the risks. But whatever you choose, consider the future and ask yourself “Regardless of how this turns out, would I be proud of the decision I made? If I was (insert the type of person you look up to) what would I do?”

 

Spring Icon copy 2

“When we step to a new level or find ourselves in a great situation we haven’t experienced before, don’t get flustered by the occasion and act based on excitement or nerves. Instead, keep calm, be steady and persistent and keep doing as you have done up to this point in time even though the setting or situation may be a new one. But be prepared to keep learning. A team wins the Grand Final not through doing things differently or letting the occasion dictate how they play- a team wins the Grand Final with the same mindset and doing the same things that brought them there to begin with.”

As Pete Godfrey put it “It’s one thing to get your foot in the door- it’s another thing to walk through that door altogether.” Same reason so many people win the lottery and then blow it all. They have the money they dreamed of, but they don’t know how to handle it when they get it. Or think of the quiet, nerdy guy who lands that beautiful girl with plenty of admirers- if he’s too insecure and won’t dare to rock the boat for fear of losing her, any attraction she had for him fades out pretty quickly! If you’re aiming for a new level or a particular goal- make sure you’re ready to handle it first- before it comes…

 

Spring Icon copy 3

“Life’s too short to waste it being a grouch or waiting for things to happen. Be positive, be present- and make it happen.”

“Life is short”, people say. In fact, life is literally the longest thing we ever experience in this world! Like I said back in January, waiting to see what happens to you is the passive approach. Grumbling about what happens to you is the passive approach. Instead, we have to be positive about our future. Enjoy the time, the moment for whatever it brings- and do whatever it takes to bring the good things into our present!

 

Summer Icon copy 3

“We control ourselves and set our own boundaries, or somebody else will control and set boundaries for us. Our choice.”

Self-discipline is saying a lot of small ‘No’s on your way to a much bigger ‘Yes’. To enjoy true freedom and peace of mind, we also have to limit ourselves and stick to boundaries. To welcome new opportunities into our life, we have to say ‘No’ to some things. Ignore our feelings and just do it. If you can do this, then you’re on your way to being the one in full control…

The Last Word:

There were plenty of other realisations I had this year- but the ones I’ve shared above are the ones that really hit home. Some of them have served me well already, while others I await to show their true worth in the years to come. Feel free to tell me what ones stand out for you in particular- otherwise I wish you a Merry Christmas and a prosperous New Year!

 

Advertisements

The Secret To Winning The Sale: A Tale Of Two Experts…

 

MW-DF087_NA_sha_20150207173141_ZH

“The early bird catches the worm” (William Camden)

I bet you’ve heard this saying before. But I want you to re-think it, especially if you’re in the business of selling. To illustrate why, I’m going to use a story I call ‘The Tale Of Two Experts’…

So when our story begins, I’ve been in business less than a year. At a local event, I meet a business coach, who tells me he has a manuscript he’d like me to take a look over. Great! So we arrange to meet at his office to go over the proposal…

We catch up at the arranged time and date, and while discussing the edit, he gives me a questionnaire to fill out, standard for his clients. You know the type- 20 pages long with a series of questions or statements where you tick a box somewhere between ‘Not At All’ and ‘Always’ as it best describes you. I finish the questionnaire in reasonable time, hand it back and then we part ways. He sends me the unpublished manuscript for his e-book and we arrange the follow-up meeting at his office.

So two weeks later, we re-convene. Having taken a look at his manuscript, I’ve got a proposal ready to go. In the meantime, he’s gone through my questionnaire. He leaves the office a moment and returns with the booklet I filled out. He returns, drops the booklet on his desk and (more or less) goes on to state that my biggest problem is (apparently) being average. He proceeds to flip through the pages, having written a bunch of notes in pen. He discusses what would be involved in the program should he come on board in a coaching role with me and what methods of payment would be available.

I’m not so arrogant to dismiss his feedback outright. But as a young business owner, I’m well aware that plenty of people you meet think you’re “easy game”- starry-eyed, naive and ready to throw money at anybody who’s mastered NLP and says they can make it rain for you.

But even if he was right and I am average- that would still be an improvement on where I’d been just a few years earlier: (The Night It All Lit Up To Me).

So I pass on his offer. Although I still go on to edit his ebook for a fee…

Fast forward to 6 months later:

I attend a one-day workshop concerned with time-management. This event is free, and I went on the recommendation of a colleague. The woman hosting this workshop has a background as a consultant, and soon it becomes evident that she knows her stuff- and has done a great job setting out the learning material in a way that’s easy to grasp. I leave the day impressed.

Over the next couple of years, I cross paths with this same woman at a number of other events. I even win a spot at these monthly events she hosts for professionals (I don’t remember who it was, but to whoever picked my business card out of the tin- thank you!) This further highlights the fact that she’s knowledgeable, experienced and has a track record in helping business owners’ tap into new levels of success across a range of industries.

In pursuing your ultimate goals (business or otherwise), you reach a point where you realise you can’t do it all on your own- no matter who you are. I get to this point and realise that a professional coach would be just the person to identify any untapped areas or blind spots I haven’t considered so far. A few small adjustments could make a huge difference…

It happens this same woman is holding a webinar that week…

I sign up to attend. After the webinar, I request a follow-up call with her. During this call, I outline my current position vs. my ultimate goals. So she tells me about an upcoming intensive training program she’s holding and that there are spots still available- if I’m interested?

Now here’s the thing:

When I requested that follow-up call, I knew she’d sell to me. I was prepared for it. I’m also happy to follow on her offer and sign up that same day.

10 weeks later I finish the program, with new-found clarity about what I really want from my business, with plenty of revelations along the way. I’m glad I made the investment…

So let’s break it down:

Two experts have similar knowledge and the same target audience.

They both attempt to sell to the same lead from their target audience.

One of them gets the sale. But it’s NOT the early bird. It’s the other one…

The one who has the foresight to develop an ongoing dialogue. The one who had freely shared their expertise on several occasions. The one who established themselves as “the real deal” AND had plenty of other people advocating for what they could offer…

Do all of this, and it doesn’t matter if you’re not the early bird- more often than not, you still get the worm- whatever that worm looks like for you.

If you’d love to have the same effect on your leads with the same kind of selling power, then let’s look at how we can make that happen: Contact Us

 

The Night It All Lit Up To Me…

Brisbane-Fireworks-NYE

Come back with me- to a time not so long ago…

It’s the final evening of 2010 and I’m standing on the apartment rooftop of a mates’ friend, down near the Storey Bridge in Brisbane. All around me, New Years’ Eve revelers wait for midnight to strike, for the fireworks to bang and shriek and crackle across the city skyline.

Amidst the laughter and chatter and the echoes of music around me, I look up at the starry night sky and think of where I stand, and the 12 months that have lead me to this moment in time…

I did 4 years at uni, put the work in, enjoyed the student lifestyle that’s typical of your early 20’s and graduated with my Bachelors’ Degree. But now I find myself working full-time in a retail job where I put in the hours, do what’s asked of me and get paid each week for doing so. Beyond that, I have no desire to move a single rung higher in the company. The hectic Christmas period has left me worn out, mentally drained and fed up- and I never want to hear young Michael Jackson’s rendition of ‘Frosty The Snowman‘ ever again for as long as I live. I worked until our store closed at 10pm tonight and arrived at this party late- but even so, less than 10 hours from now I’ll be back there, doing an open for the people who want grog at 10am on New Years’ Day. That’s who I’m cutting my night short (and missing sleep) for the sake of…

But it’s not just my job that I’ve grown weary of. I have plenty of friends and opportunities to go out every weekend, even most weeknights. Yet that happy, often drunken face in the group photos from this party or that gathering hides the real story. Truth is, I feel like an underachiever on a number of fronts, with little to show for all the potential I apparently have. Alcohol distracts me from this feeling and it numbs the anxiety- but I never really escape the situation. It’s always just around the corner again when I sober up…

I went through a period in Winter where I’d be stirred from sleep hours earlier than normal, a knot in my gut and a weight in my chest. I’d lie there, wondering if things got better- or was this how the rest of my life would be- an underwhelming existence, just another case of “what might have been”? What if this was something I just had to get used to? Maybe this was the life I deserved? Maybe the only way to get out of this was by putting on an act and playing the part of someone else every waking hour? Because maybe the real me didn’t have what it took to get where I wanted to be?

But standing here, looking across the Brisbane River at the office buildings and high-rise apartment blocks of the CBD, I’ve overcome the worst. The last few months- more or less the time since my birthday- has brought a few reminders that I am better than my circumstances, and neither am I too far off the path leading where I really want to go. Just a few small steps, in fact. So I’ve worked my way back, Christmas has come and gone and now here I am- waiting for midnight to strike, for this year to join every one before it and become history at last…

Soon enough, a few people begin counting down out loud:

10…

9…

8…

Straight away voices from everywhere join them by the second-

5…

4…

3…

2…

1…

The sky lights up. Fireworks boom and shriek, high above the riverside. I get this sensation as if I’m on the very edge of something. Like tuning a radio and through the static you think you hear a voice. I think back over the past 18 months of my life just gone. I recognise how far it’s been from the life I really want, at heart.

Why should it be this way?

Whatever I have to do, whatever it takes these next 12 months to get where I want to be- I’ll do it. I’ve had enough of life how it is, I’m done with this. No more… 

I think this to myself and make the decision right there, standing on the rooftop as people celebrate around me. I feel free and uninhibited. As if despite what came up until now, from here anything is doable. Suddenly, I feel like from this point, I can take any direction and achieve whatever I seek.

I still drove home in the early hours. I still got to the store at 9:30am to open. That part didn’t change.

My life didn’t transform into a highlights reel overnight- but in the 12 months that followed, steady, definite changes took place:

I quit my job and started a new one.

I got serious about starting a business where I utilised my writing skills.

I met new people and formed stronger bonds with those I already knew.

I moved house.

New ideas, realisations, and opportunities manifested into my life.

Since then, so much else has changed in addition to all that-

The state of my life

How content I am

What I stop to appreciate and recognise

The quality of my thoughts

How I spend my time and how I feel each day

And of course, taking the step to found this business and build it up from there

Like I said, it didn’t all happen straight away, but the entire journey started that New Years’ Eve in the middle of Summer, nearly 8 years back…

This is just one example of what manifests in life when you make a firm decision. In doing so, there’s a weight behind it that has far more power and momentum than we might realise.

There are things we’ve dreamt of that can translate into reality with startling accuracy- things that once seemed like only fantasy can become so common-place in our lives that we nearly begin to take them for granted.

Opportunities, ideas, experiences, people, connections- all waiting somewhere down that line, on the other side of you making an absolute decision.

Whatever you dream of, whatever your heart goes out to- now is the time to answer that yearning, that desire that won’t sleep.

As soon as you know what it is?

Make a decision.

Make a decision, so clear and absolute that you remember it. You won’t believe the journey it takes you on…

 

 

 

What Paul Kelly Teaches Us About Success:

Paul-Kelly-Kev-Carmody

So just recently, I compiled all the figures for my tax return for the most recent financial year…

Doesn’t sound like the most interesting topic for a post, does it? But stick with me-

As I entered all the figures into an Excel spreadsheet to send on to my accountant and I added it all up- something occurred to me-

The financial year just gone had been the most successful for income derived solely from my business to date.

But here was the thing- during that year, there wasn’t a point that I secured a new client or signed off on a project and thought “Well this- THIS guarantees my best earning year so far!”

It wasn’t until I stopped, laid it all out in this document and added it up that I realised the fact.

It reminded me of one day in the middle of summer just a couple of years ago, when an old friend and I climbed to the summit of Mt Warning. We set off in the morning, beneath the tall canopies of rainforest trees, partially sheltered from the sun. The ascent was reasonably gentle- besides sections where there were loose rocks underfoot, it was a pretty easy climb and I was surprised how quickly we were making ground.

But then- the rainforest canopy ended. In front of us was a sheer climb up a rock face- so steep that there was a line of chain for hikers to pull themselves up. This incline stretched on as far as I could see, lined on either side with high scrub. So following my friend, we made our way up this steep, uneven rock face. I climbed with steady caution. You didn’t want to look back because you may lose balance and go tumbling down the sheer drop-off. Then about halfway, I realised it was quicker to clamber up the rock face on all fours, like a spider monkey!

At last the steep rock face ended. Beyond that was a gentle incline, a path that wound around a few corners- and then we were there. We’d reached the very peak of the mountain, 1,100 metres up. In every direction, you could see over the tops of mountains and landscape stretching all the way to the horizon. Only now could I appreciate just how far we’d climbed, how high up we were and why we’d had to hike for the last 2 hours…

IMG_0102

Then skip forward to this week just gone, where in just a few days I saw two articles that addressed this (sometimes) challenging journey from different perspectives.

Neither of these articles necessarily reflect my thoughts on Gary Vee, but it’s interesting they both primarily reference him. Here’s the first one:

The Horror Pitchfest: An Honest Review Of Gary Vee, Success Squared And Success Resources Australia

It came as a reminder that many people ignore one of the great truths about life itself- and keep searching for that “quick fix”. They think it’ll just take this course or that program and the zeros in their business account will automatically follow! Unfortunately, there are people who gladly capitalise on this misguided idea, and I could never endorse it-

Because almost nothing of real value comes easily.

Even the names who immediately flash to mind when you hear “successful entrepreneur”, didn’t get there within a single week or because they signed up for some program that made them rich. People might aspire to be like them, but would that still be the case if they had to climb their mountain to enjoy the view? This brings me onto the next point-

While the notion of getting rich quick is harmful to those who buy into it, neither should we glorify the struggle to achieve success. I decided some time ago that I wouldn’t throw away everything else there is to enjoy in this limited lifespan just to climb a mountain. Which is why this second article resonated with me:

No More “Struggle Porn”

I see this so often- people who go on about “the hustle” (which has to rank up there with “building an empire” as the most over-used modern entrepreneurial cliche!). These people take some kind of war-wounded pride in the hardship they encounter (mental, physical, financial) as they expand their business. It’s almost like they believe that without this struggle, they aren’t the real deal- like they’re not worthy of whatever fortune they may reap?

If extra zeros in your bank account, if recognition, more expensive holidays and nicer houses were a goal worth sacrificing all else in life for, those who’d achieved it would be the happiest people around.

But are they?

If achieving my ultimate business outcomes meant I disposed of all else (family relationships, friendships, health, overall well-being) then it’d be a hollow achievement. And I would pity anybody who aspired to be like me.

I think of that mountain climb with my friend, and (like my recently completed tax return) it wasn’t until the very end, with everything laid before me, that I could appreciate the difference made by every step forward, every metre upward, every sale.

I think also of a Paul Kelly song that’s become part of Australian folklore. It’s a ballad in which he tells the (true) story of Vincent Lingiarri and his persistent campaign for the land rights of his people throughout the 60’s and 70’s. Vincent didn’t pay thousands for a ‘Get Your Land Rights In A Single Month‘ program. He didn’t glorify the sacrifice or the “hustle” to get what he wanted. It didn’t happen straight away. But after persistent meetings with people of influence, steadily going after what he believed in, and nearly a decade of waiting- one day PM Gough Whitlam touched down in Vincent’s community and, iconically, poured a handful of red dust into the palm of his hand.

Vincent-Lingiarri

Some of us are happy to work through the night. Some of us need our sleep. Some of us go for a run first thing in the morning. Some of us prefer to go to the gym when our days’ work is done. We all have different ways of working, different approaches- but we need to make sure we’re in tune for the long haul.

This journey isn’t a sprint.

It’s not even a marathon.

It’s a mountain climb.

Sure, we might trek a wrong path more than once. We’ll need to take a break. We’ll need to find other people who want to reach the same peak as us and have more experience than us. Along the way, remember that we often can’t fully appreciate our progress until we reach a certain milestone- and only then do we see our real achievement laid out before us.

Persevere, and remember, (as Paul Kelly sang): From little things, big things grow…

 

 

 

How Much Is A Sale Worth To You?

jun17-23-steven-moore-sales_orig

Whatever you’re doing- just stop a moment.

Stop and take a minute to be truly grateful for this time we live in…

Sure, we can complain about how “things just ain’t what they used to be” on a number of fronts, but let’s face the fact:

There has NEVER been a better time to market your business. Think about it-

We have so many avenues we can use to promote ourselves, and free of charge too.

With this abundance of opportunity comes an abundance of options. But time remains just as precious as ever. So the question you need to ask is:

What forms of marketing are truly worth investing time into?

Now, before I list the ones worth your precious time, let me leave you with the most important question to consider as you read:

How much is a sale worth to you?

So let’s begin:

#1. Social Media

socialmedia_orig

If you’re a product-based business: Share your latest offers or brand new products on your social media accounts (Facebook, LinkedIn, Instagram, Pinterest etc). Wherever your business has a social online presence, keep those who follow you in the loop and up to date.

If you’re a service-based business: What jobs are you working on this week? Is there a ‘Before & After’ story you can share that highlights why people should reach out and contact you or your team?

The trick here is to remain present. Your online audience may scroll down without clicking. They might barely notice, on a surface level. But being consistently present works, and it’s the same reasons global brands pay top dollar for signage at prestigious sporting and entertainment events:

Because your name sinks into their subconscious mind. So be present!

#2. Regular Articles

copywriter

Look, I admit it straight up- blogging is something close to my heart, and it’s something I love doing for clients. But the reason I love blogging is because of the long-term value it delivers, and how it manages to attract new clients and re-engage old ones.

After all, this is where the money really is, no matter what business you’re talking about!

Yet it amazes me how many businesses still don’t have somebody doing this on the regular- if at all. Do they realise what there is to gain from sharing regular articles with their online audience? Maybe not- but have a look at these current stats for yourself:

Some Real Numbers To Make You Re-Think Blogging

What makes this great is that there’s always something to write about. You’re not just sharing ‘How To’ articles or the hot topics relevant to your industry- you’re also giving your readers a behind-the-scenes tour and showing them what goes on every day, every week in your business.

It pays to introduce them to yourself and your team. Even if you’ve never met, this helps them to feel as if they know you personally. This makes a crucial difference because even if the person reading isn’t in the market for what you provide right now, that might change in 3, 6, 18 months or 5 years time. If you’ve planted the seeds and had an ongoing dialogue with them, when their situation changes and they need somebody like you, who do you think they’re going to reach out to?

That’s right- you!

So think for a moment: How much is a single decision like this worth to you?

#3: E-mail Database

email-marketing-fb_orig

Do you have an e-mail database?

If not, the best time to get one is NOW. There are several ways you can do this- have a competition with a prize on offer and get people’s e-mail addresses in return for entries. Cold call if you need to. The aim is to build up a list of e-mail addresses (your database) and to send them out to your database on the regular.

What do you mean by “on the regular”?

I mean, once a week at least. Yes, some people are going to unsubscribe. Many people are going to send your efforts straight to their junk folder. BUT…provided you use the e-mail platform to share your latest articles, offers, events and keep your list up to date?

You’re present. This works the same as having regular updates on your social media accounts. Many will pass by, but they don’t completely ignore you. The larger your list, the greater your chances of getting people who stop to read your e-mail and follow up.

Again- how much is a sale worth to you?

#4. F2F

wallpaper-1162458_orig

Recently, I read an article that pointed out that, even though connecting with eachother has never been easier (regardless of where we are in the world), we’ve also never lived in an age where isolation is so easy. We’re an increasingly individualistic society, which is great for personal freedoms- but it means we’re more disconnected than at any other time in human history:

On The Infestation Of Small-Souled Bugmen

Fact is- we were made for community.

If you’re not part of a business networking group, or attending regular events that bring you into contact with other business owners and professionals, now’s the time to get involved and to connect.

Doing so gives you the chance to interact with people on a personal level, and it also gives your business a 3-dimensional presence.

The more 3-dimensional you are, the more people trust you.

The more people trust you, the easier it is to sell to them.

Not only that, but getting amongst it on the regular also opens us to new concepts, ideas and build new alliances that have the potential to take our business to new heights. We can’t build a truly great business without interacting, learning and sharing.

We were made for community.

#5. Website

maddox-580x272_orig

This is the grand terminus for all the other ideas listed here.

If you’re sharing content on social media, you want to make it easy for people to check out your website via clicking a link that leads them there. Same goes for your blog, your regular e-mails or the business cards you hand out when you meet with other professionals.

Make it easy for them to find your website. This should ideally tie in with the rest of your marketing efforts, and all the key information should be in the one place:

Who you are

What you specialise in

Why people should get on the phone to you, order or send you an e-mail

Your website ties all your other marketing channels together, in the one place. Think of the rest like balloons of different colours, on strings of different lengths- people notice different balloons first, but they all need to be tied to something for people to realise that they’re connected. This is what your website does.

The time you devote to these different marketing channels is your call. But remember to ask yourself:

How much is a sale worth to you?

Not only that, but how much is somebody who buys repeatedly from you worth-

4 figures?

5 figures?

6 figures?

More?

By taking care of the 5 different outlets I’ve shared here, you discover the value of your answer to these two questions.

However…

No matter how proficient you become at this, all of these methods require time. They demand constant maintenance to ensure your message continues reaching your most valuable audience…

So if you’ve already got enough on your plate- but you recognise just how much a single sale is worth (let alone a repeat one)?

Let’s talk: Get In Touch

 

 

How To Make YOUR Story Sell- A Demonstration:

 

Can you write a post that keeps your readers entertained, tells them more about you AND sells?

I’ll cut straight to the chase here- yes you can- and here’s the 3 step formula:

  1. Story
  2. Segue
  3. Sell

Want to see how it’s done?

Then let me give you a demonstration:

Come back with me to March of this year. I’m staying with an old friend in the nations’ capital, an area known for having plenty of bike paths. I take full advantage of this one day and set off on my friends’ bike, riding along the paths and through the leafy suburbs. It’s a lovely Autumn day outside and I have plenty of energy- so much that I keep riding until I cross the border and enter the neighbouring town of Queanbeyan. I take a breather at Seiffert Oval and watch a bit of an inter-schools footy game taking place there. After a while, I saddle up again, for the return leg back into the heart of Canberra. I look forward to riding back, getting something to eat, grabbing a drink and then relaxing at my friends’ house the rest of the afternoon until he returns from work. I’ve secured two client projects in the past 2 days, it’s a beautiful day outside, I’ve gone on a long ride and managed to take some great photos. It’s one of those days where it feels like everything is going your way.

And then I coast down a hill, under a railway bridge and back across the border…

X Marks

The space between X and Y= 30 metres that changed everything…

But up ahead, there’s no verge on the side of the road for about 30 metres- just the edge line of the road and then grass. Beyond that, a bridge crosses a creek with a pedestrian walkway on my side. So I do the safest thing- veer off the road and onto the grass shoulder as cars pass by. I reach the bridge, ride over the creek and up the hill beyond that. Then, at an intersection, I pull up and the bike feels a bit ‘springy’- was there a leak in one of the tyres?

I look down- to discover both the front AND back tyres are covered in thorns. Thorns so big and sharp I prick my fingers pulling them all out, as they leave another hissing puncture in their place. Clearly, that 30 metre patch of dry grass just back down the hill was full of these thorns- and now they’ve decimated both tyres. I’m surrounded by remote paddocks and bushland, with nobody in sight. In front of me lies a long, upward stretch of road…

It sinks in: my only option is to dismount and push the bike along. My day has gone from awesome to a complete disaster in less than 30 seconds, thanks to a 30 metre patch of grass. That’s all it took to bring my whole afternoon (and a round-trip of over 20 kilometres) crashing down.

I push the bike along the side of this lonely road, as the sun bears down. I search on my phone for the nearest bike stores and call the closest Big W and K-Mart to find out if they have inner tubes in the size I need? As the crow flies, I’m about 4 kilometres away from the closest bike store- except that Canberra Airport is in the way. There’s no chance of me taking a short-cut through there, not even if I wanted to!

Instead, I have to go the long way around the airport perimeter road- on foot- pushing this bike- until finally,  I got to the Majura Park Shopping Centre, wheeling the bike in and picking up new inner tubes at the Big W. I walk up to Toys R Us. Did they fit tyres? There’s a guy who does, but he’s not in today. Apparently, there’s a bike store on the other side of Costco. Great! So I wheel my bike back up through the shopping mall to the other end, out through the car park, past the Costco outlet and then find the bike store on the other side- the farthest store in a strip of shops. I wheel the bike in. Can they replace the tubes and pump them up?

Can do- except for two things:

  1. The inner tubes are too small- I had 20” (based off the bike frame saying it was 18.5”) and apparently needed to grab 26” tubing;
  2. The tyres were too damaged from the thorns, pricks still lodged halfway through them that’d only puncture the new inner tube.

So I leave my bike there, walk all the way back, past Costco, into the shopping centre and right down near the end to replace the inner tubes AND hopefully buy two tyres cheaper than the cheapest suitable tyres in the bike shop (at $35 a piece). I find the inner tube and two 26” tyres for $20 each- then walk back through the centre all the way to the other end, back through the carpark, past Costco and into the bike store. I try my hand at getting the front tyre off but after nearly 10 minutes struggling I give up and let the guy there take care of it. ..

Half an hour, 2 new inner tubes, 2 new tyres, 2 hours wasted, sunburnt arms and nearly $70 later (for a bike that’s not even mine), I got out of there at last. What a day! If I’d only walked the bike along the very edge of the asphalt on that road…how different it all would’ve turned out!

***

8670084-16x9-940x529

Let’s skip forward now, 6 months later. I’m visiting my friend again. This time I take my own bike down. Monday comes, I decide to go for a ride. It’s a clear, cool day outside, the trees are skeletal and the air is bracing- the end of Winter. I take the same route out through the suburbs, across the border and through Queanbeyan. Determined to make this time different, I coast along the same downhill street and turn right at the intersection onto the main road. Under the rail bridge, back into NSW and up ahead- there’s that 30 metre section of road with no verge.

Brakes on, my bike rattles to a standstill…

I hop off as I come to the grass…

I walk along the shoulder, the yellowing grass crunching beneath my Nikes as I carefully wheel the tyres of my bike along the white outside line of the road. Cars or trucks passing may have to slow down and hug the centre line. People could beep and yell at me to move off the road- I don’t care. They can wait…

I make it past the grass shoulder and onto the bridge. I stop and carefully examine both my tyres. In the front, there’s a single thorn…but it’s only surface level deep. I pick it out, no trouble. The soles of my shoes, though? They’re dotted with thorns, lodged deep in the rubber. I use the bottle opener from my Wallet Ninja to scrape them all off- making sure to do so behind my bike. I then look down the hill, past the bridge and back to that same patch of grass that ruined my day, 6 months earlier.

But not this time.

I hop back in the saddle, pedal away and click up through the gears. I feel more elated than I expected to. Sailing along (on fully-inflated tyres), I think of this scene from the Disney classic Toy Story. Skip to the 50-second mark:

We’re Flying!

Reaching that 30 metre strip of grass was like “The part where we blow up”…

Clearing it- and seeing my tyres unscathed, felt like my “Not today!” moment.

And I’m not going to lie- as I rode along that country road at top speed, I even had the triumphant musical score playing in my head!

The thing I love about Toy Story, as an adult, is that it’s really a story about learning to accept change, accept who you are, recognise your purpose and become the best version of yourself that’s possible. Buzz Lightyear touches down as the new toy on the block and truly believes he is a space ranger, sent to protect the galaxy. He’s convinced his lasers work and that he can fly. Then (through a series of misadventures) he finds himself with Woody, trapped in the house of the neighbourhood bully. While hiding from the bully’s ferocious dog, Buzz inadvertently stumbles into a darkened room, where a blaring TV ad shatters Buzz’s illusion- it’s an ad for Buzz Lightyear action figures and it reveals the harsh truths:

  1. Buzz is not a space ranger. He is an action figure
  2. Buzz is “Not a flying toy”
  3. Buzz is not one of a kind- the local toy outlet literally has an entire wall stocked with Buzz Lightyear action figures, just like him

What happens next is actually quite sombre: Buzz throws himself off a stair railing, aiming to fly out of a window and prove to himself that he can fly- but instead, he falls and clatters down the stairs into the landing, losing an arm in the process. Just then, the bully’s younger sister finds him and when we next see Buzz, she’s got him sat around a table in a floral hat with a frilly apron on, having a tea party with her dolls. When Woody finds Buzz, he’s shattered. As Woody drags him out of the room, Buzz’s mannerisms and speech resemble a drunkard. He’s just like the people you see in bars, drinking away their sorrows as they lament what could’ve been-

He could’ve represented Australia- but then came the injury…

They could’ve been the perfect couple- but then she discovered he was cheating…

Like Buzz, these people invested their entire identity in something that fell apart- and now alcohol is how they take solace, despondent with the world.

Buzz gives up on wanting to escape and find Andy (their owner) because he doesn’t see the point? In the eyes of Buzz, “he’s just a stupid, insignificant toy”. But then Woody points out that:

Over in (Andy’s house) is a kid who thinks you are the greatest- and it’s not because you’re a space ranger, pal. It’s because…you are HIS toy…Why wouldn’t Andy want you? Look at you! You glow in the dark- you talk! Your helmet does that…that…woosh thing- any other toy would give up his moving parts just to be you! You are one cool toy.

Woody’s words sink in for Buzz, and together they manage to escape being blown up by the neighbourhood bully and fly (sorry, fall with style) right back into Andy’s clutches. This couldn’t have happened without Buzz accepting his true self- and using it to full advantage. If that didn’t happen, they wouldn’t have been reunited with Andy at all…

For my 30th birthday, I actually got a Buzz action figure to stand in one of my display cabinets- complete with space wings and a helmet that does the whoosh thing. He’s a cool, futuristic-looking character- but also a reminder to live my purpose, be the best ‘me’ I can strive for- and aim to infinity- and beyond.

raw

All this, because of a couple of punctured tyres 6 months ago!

Now- notice how I started out, by sharing the story of an afternoons’ bike ride that turned to disaster?

That’s Part 1- the story.

Then, I mentioned how the second attempt- where I took care on the hazardous section and rode away unscathed- made me think of a particular scene from Toy Story– and then expanded on why I think Toy Story is a great movie and why Buzz is my favourite character from it.

That’s Part 2- the segue. I shared a story and then tied in a certain aspect of it (be that something it reminds you of, a lesson or a realisation) and turned that into me talking about something else.

Now Part 3-

This is where you share your offer and persuade your readers to take action.

In this case?

If you’d love to have someone else taking care of your online marketing, helping you pull in new leads and sales on autopilot (even writing engaging, industry-targeted posts for your business just like this one)? Then get in touch with me for your complimentary, 30-minute consultation-

The possibilities are endless, but spots are limited- so lock it in today:

Contact Me

 

 

 

5 Words That Give Writers’ Block The Sledgehammer:

Sledgehammer

Time ticks away…

You need to put pen to paper (or fingers to keyboard).

Yet you sit there, stuck for what to write- or how to write it…

Nothing comes to mind. Nothing worth saving, at least. You don’t even know what to start with!

Should you publish anything at all? Maybe giving it a complete miss this time is worth it?

I’ll answer this one for you straight up. Hopefully when you take it on board, you breathe   a little easier from now on-

Nobody has great ideas or executes them successfully every time…

After all- Ford produced the Edsel.

Sony kept their Betamax technology in-house and ended up losing out to market rivals.

Steven Spielberg has directed box-office flops.

Kobe Bryant threw a series of air-balls (shot attempts that don’t even hit the rim) in individual games.

So get rid of the perfectionist mindset and stop trying to force an idea out there!

The methods I’m about to share with you aren’t 100% guaranteed, but they definitely boost your chance of putting something of quality out there, within the deadline that you have. So go ahead and give these a shot:

#1. Exercise

Put down your exercise book, send your computer to sleep. Get up and go for a walk. Saddle up for a bike ride. Grab your board and hit the surf. Instead of cooping yourself up and letting the the anguish increase, get out there, take your mind off the task and give yourself a work-out. Afterwards, you feel relieved to sit back down again. It’s amazing just how many times this is when the great idea turns up!

#2. Connect

Go and spend some time with your friends or your family. Have enjoyable conversation, grab a meal together and allow social stimulation to put your mind at ease. If you’re left alone with your thoughts, you run the risk of staying in a claustrophobic situation that suffocates new stimulus. Sharing thoughts, ideas and feelings with the people who bring out the best in you might just bring out your best ideas as well. It works like a ‘Mastermind’ group- even if you don’t explicitly state that you’re stuck for material to write, listening to other peoples’ (seemingly) unrelated ideas, experiences or stories could be just the thing to bring your attention-stopping, must-read post to life!

#3. Meditate.

No, scented candles and Peruvian flute music are OPTIONAL for this. This technique is definitely worth exploring for people who can’t go outside or drop everything to spend time with the people they know. There are PLENTY of meditation methods and they don’t need to go for longer than 15 minutes at a time. The key part is refreshing your mind the same way sleep does. How often do you go to bed with a problem lingering, then wake up with the solution? Same thing applies here.

I’ve also found that if you have a piece to write (be it for an ad, a blog, an article, a web page or whatever else) that imagining the writing of this piece when you go to sleep helps, too. For example- I’m currently writing a story and when I go to bed at night, I ‘write’ the upcoming chapter in my head in one, continuous flow. I don’t ‘edit’, I don’t go back and ‘re-write’ sentences that are awkward, vague or redundant. I imagine it all being written in one take. One flow. When I go to write that same chapter the next day, it’s much easier to do because I’ve already ‘written’ it once in my subconscious. There’s plenty of time to do the editing later, after all!

#4. Affirm.

I’ve spoken before about the power behind making a decision:

The Moment It All Lit Up To Me…

On a similar note, here’s where you calm right down and tell yourself with full confidence that you have a great idea, you know what to write and it’s going to be ok. Back yourself, back your ability to think of your next post and bingo! I’ve used this technique before as I’ve sat down for exams and looked at questions where I was hazy on the answer. I keep going on with the test and then suddenly- there’s the answer I was looking for. It’s crazy how much comes back to me!

#5. Schedule

If you schedule time each week, fortnight or month to sit down and draft, you do the work “behind the scenes” and ideas form. Planning ahead means you have the goal of writing and your mind begins to form ideas, then expand on them. This does a lot of the work, before you even sit down to knock out the first draft. So set a time!

Of course, you realise how important regularly updating/ adding to your online marketing content is when it comes to attracting new leads- but maybe you’d rather have somebody else to take care of that for you?

If this is the case, let’s talk about how I can do just that for you on a monthly, weekly, daily basis-

The best part is, it costs you nothing to find out more- so let’s Get In Touch

 

 

Your ‘Made In Japan’ Guide To Success (Or, how to make every day a win):

1363302437166_karate-dubbo-1-938x704

Black belts- but they didn’t earn them overnight…

Recently in my karate class, we’d finished training for the night and were talking about a certain principle that the Japanese follow. They apply this principle not just to training, but to life itself- and once you tap into this mindset, it manifests in ways far beyond what you might expect…

You see, there was a time when the phrase ‘Made In Japan’ indicated a product was made cheaply and inferior in quality. Yet, over time, Japanese products and technological input came to be highly valued in Western countries that were (previously) dominated by their American or European competitors.

How did this turnaround happen?

An insistence on restoring national pride after WW2 definitely helped, as honour and pride are backbones of the Japanese psyche. At the same time, it was this other concept that oversaw the nations’ reversal from the devastation the end of the war left them with- and it transformed their standing on the world stage…

It was a little concept known as ‘kaizen’

This term features constantly in their language and covers a wide range of subjects- kaizen in their relationships, kaizen in their production line, kaizen in their business success, kaizen in their studies and yes, kaizen in their martial arts training. Tony Robbins was so impressed with this concept that he adopted his own terminology for the same thing- known as CANI (Constant And Notable Improvement).

What does it mean?

Think of it like playing golf: if you’re aiming for a hole in 1 every shot, what do you think your success rate is going to be? Good luck trying to finish the course before dark!

Instead, wouldn’t it be far better to focus on finishing the course 1 drive, 1 putt at a time? Do that, and your low score takes care of itself (practise helps a lot as well- as any golfer can testify to!)

So if you apply kaizen to your professional life- what little aspect can you improve today? If you make one small, daily improvement in the delivery of service or marketing or the training of your team- and keep at it every day- think how different could the outlook be for you just one year from now…

You’d definitely notice a difference, wouldn’t you?

That’s all kaizen comes down to, in a nutshell: improving in some small form every day, knowing that over time the big picture becomes more apparent. Learn a language for 30 minutes a day and you struggle at first, but 6 months later you can make simple statements or requests fluently, at the very least. Learn to box for one session and you may get beaten up a little. But keep coming back and (before you know it) you can step into the ring- and win. I talked about my own kaizen revelation, here: Preparing To Fight Taught Me THESE 3 Unexpected Things

So if you’re feeling flustered or like the day’s got the better of you, I encourage you to stop and ask yourself: how are you doing, compared to yesterday? If nothing comes to mind, think of just one action item or attitude that you could change- and aim to do it better than you did yesterday.

Commit to this, and you get a renewed sense of power and purpose- and pride as the positive changes begin to manifest day by day, week by week, month by month, year after year.

Try it for yourself and let me know how you go- one putt forward at a time…

karate-motto

Spotlights, Fluros and Fireworks (Or How To Shine Like A Beacon To Your Leads):

splendour-2017-crowd-photo-supplied-credit-Bianca-Holderness-671x377

This weekend just gone I was at home, painting a new canvas I’ve been working on while listening to Triple J’s coverage of Splendour In The Grass. Now for those of you who don’t know, Splendour In The Grass is a music festival held in the North Byron Parklands every July. Acts from Australia and overseas perform over the weekend and it attracts crowds of 30,000+, most of them in the 18-35 demographic.

So I’m painting away and listening to the stream on my laptop when something hits me. I can’t pinpoint exactly what it is, because I know most of the acts performing at Splendour and I’m familiar with the lingo people use during their on-air shout-outs (“Banger”, “Spirit animal” “Killed it” etc). I drove Uber on the side for a couple of years back on the Gold Coast, every night I chatted with people just like your typical Splendour-goer and Triple J was my station of choice during those nights out on the road. Yet…as I listen now, I feel an intangible separation from these people.

Suddenly? I don’t feel a part of this generation anymore…

It happens to all of us. One day we’re part of that young, “in” generation and even if we don’t care for the trends or fashions or use the lingo, we at least understand it. But then- without warning- we find ourselves looking over our shoulder and realising nothing of this generation feels familiar to us. To quote Morrissey? “I’ve seen this happen in other people’s lives, and now it’s happening in mine“. This young generation now were born 10 years after The Smiths broke up (there’s a scary thought!) But life goes on…

The older I’ve grown, the less I’ve cared about peer-pressure or the mainstream notion of what’s “cool”. I’ve lived long enough to see that definition (and even the words to describe it) change several times. Yet the fact is that (especially as business owners) we need to be able to connect with the people around us. Rather than alienating them, we need the ability to easily connect with our peers. We need to understand them. We need to invest in them and (likewise) we need people to invest in us.

Now, even if you feel a bit “out of touch”, don’t worry. I have good news for you:

No matter your age or when you were last “cool”, you can attract people, connect with them- and do so while being unashamedly yourself. To give you an example of what I mean, let’s travel back to a time when I was much younger- still in Primary school, in fact- at an age where fitting in with your peers is the most important thing in the world…

It’s a time where Oasis, Alanis Morissette and Hootie and The Blowfish dominate the airwaves, cable TV is a new thing, only a handful of people you know have internet access and for kids across playgrounds Australia-wide, the most valuable stock you can own is your basketball card collection. Personally? I don’t get the hype about it. Sure, if you want to wear the cap of your favourite team or the jersey of the player you idolise, go right ahead. I’ve got a ball and a hoop out the back of my place, in fact. But throwing away money on pieces of glossy card with players pictures and stats on them? I don’t get the appeal. This is an early case of me feeling “different” from my peers and not understanding the masses. I’m not ostracised for this- I just don’t understand the fuss…

Series-2-b

Then my Scout group decides to hold a ‘Collectors Night’- where we all get to bring in something that we collect. Like at school, quite a few of the boys in my Scout group love basketball cards. I imagine that I’ll be the outsider again, who doesn’t care about having images of Shaquille O’Neal, John Stockton or Vince Carter on cards and trading them for glossy cardboard images of Patrick Ewing or Reggie Miller…

By contrast, I take great pride in my collection of cars. I’ve got stacks of them and I keep them in their original boxes or special carrier cases. But if I take them along, will the other guys think I’m weird, or a “baby” for being into toy cars at 9 years old? This scenario doesn’t keep me awake at night, but lamenting how “all the other kids will just bring their basketball cards” is enough for Mum to go out and get me a pack- and to this day I couldn’t tell you what players I got in that set. I’m divided- should I take the basketball cards, pretend to care about them and blend in? Or should I dare to be different and take my big plastic container of model cars?

In the end, I decide to take my meagre collection of basketball cards. But only as backup. I figure that maybe taking something different- something like my crate full of model cars- might actually be worth risking…

So I go to Collectors Night at my Scout hall, with my big plastic container of Matchbox, Burago, Hot Wheels and Micro Machines cars. And they turn out to be a hit. I get into a discussion about Formula 1 (which I follow intently) with one of the scout leaders, the other kids all go through my collection and are impressed with the cars I have. Scott (who has the most impressive set of basketball cards in our group) looks through my collection with genuine interest. As it turns out, I don’t even need to touch my basketball cards.

The crate of cars I brought ended up being the biggest and most keenly examined collection of the night…

mb001-01_orig

This was more than 20 years ago now, and the exact details have been lost somewhat as time has passed. But I still remember the pleasant feeling of surprise at how popular my collection turned out to be. It felt like I was in a strange dream where other people found my car collection as interesting as I did- except this dream actually manifested itself…

As a younger business owner, there are times where I wonder if doing it “my way” is worth the risk? Should I bother to write articles like this and share my unique story with people, or just keep it to functional ‘How To’ style posts covering subjects that plenty of other people offer their 2 cents worth on as well?

We live in a society where even grown adults tip-toe carefully and let that fear of disapproval or rejection tone their individual voice down. People sit cautiously on the fence or virtue signal for the “right” causes on social media in order to advertise themselves as one of the socially acceptable “in” group. People “go with the flow”- and then wonder why they question their ability to swim upstream in pursuit of glory?

In a world like this, we’re all searching for those who show no fear of standing out with fluro’s, spotlights and fireworks. If you want to rise head and shoulders above the rest, don’t hold back from sharing your real passion with people. Let it shine through in your marketing, your branding and your interactions with them all. If you want to be that bright light who attracts new people, you’ve gotta take that extra step out from the masses who don’t rock the boat and wear beige.

The key to this is daring to be authentic about what you love. Not everybody is your type- but you get noticed. As a result, people respect your authenticity. You breathe easier not having to pretend and on top of that, the next time your leads want a product or service like yours?

It’ll be your name that leaps to mind straight away.

Not so bad when it equals money in the bank, is it!

So if you’d love to be 100% authentic when it comes to your leads (no smoke, mirrors or bullshit) and enjoy the financial rewards of doing so- then let’s talk-

To do so costs you nothing, so in the words of W. Clement Stone? Do it now:

Get In Touch

 

 

 

 

How To Create A 3 Month Blog From Scratch (Part 2):

bear-writing-app

When we left off last time, I’d taken you through the first half of the 12 step process I follow whenever writing blog posts just like this one.

Here it is if you’re catching up: How To Create A 3 Month Blog From Scratch (Part 1):

Now it’s time to bring it all home and get those 12 posts out online and into the world, so here’s what you do next:

#7. Write It!

So you’ve got the theme of your 12 posts, summed up in a single sentence. Now is the time to go ahead and write! Don’t hold back here- write down whatever ideas pop into your mind. Don’t put the handbrake on by stopping to edit it now. The clean-up job comes later…

#8. Edit

Before scaling back your drafts, you should wait at least a day. Clear your mind, do the shopping, go for a walk, catch up with friends. You want to come back to your posts with a renewed mindset. This makes it easier to spot what you should get rid of, or what you left out the first time round. Ensure that every sentence of your post advances the story in some way. Crop out any ‘filler’ sentences, tighten the belt on any sentences that drag on too long and get rid of any pointless details. This decreases the risk of your reader abandoning your post mid-way through. Keep it as short and sweet as possible!

#9. Call To Action.

Once you’ve finished editing your posts, you want to drop in the element that gets the phones ringing and the e-mail inquiries flooding in. This sets your posts up to pay for themselves in the long run. Include your call to action- that amazing offer that they won’t be able to refuse. Whether you include this in every one of your 12 posts or you build it up to the 12th post and then hit them with it, is up to your judgement. If you can’t work it out? Come and speak to me…

#10. Distribute

Include at least one image for all of your posts. Having a post with an intriguing or bold image is SO much more effective than just posting words on a screen. I have great respect for anybody who includes a seemingly unrelated, obscure title image that goes on to relate to the subject matter of the post, even if it’s only a single sentence.

Then when you’re ready to distribute- do so. Post the link across all of your social media platforms, your website, include it in your next e-mail to your database. Leave no stone unturned here, because leads can turn up in the most unexpected places!

#11. Measure

Check the metrics in the coming weeks- do particular posts resonate with your audience and get more engagement? Look for common themes- is it the title or the subject matter? The sooner you find the common themes of your most successful posts, the better idea you have what to be sharing on a regular basis- and the bigger kick-on you get from every fresh post you share.

#12. Archive

Make it easy for your audience to find certain posts by archiving them into groups, based upon the subject matter at hand. So if you’re a winery, you’d group posts on new release reds and new release whites separately. Posts on wine expos would again be in a different section. Make it as easy as possible for visitors to your blogging site/ website to find exactly what they’re looking for. Better still, you can go back months/ years later and refresh an old post, revamp it, make it better and recycle it. Sometimes you’ve already written the post that’s going to be your biggest success story so far- it just needs a renovation and a re-post.

The more you follow these 12 steps, the easier it becomes to write months’ worth of material in advance- and the better results you get from the articles you share.

Now, while going through these 12 steps gets easier the more you do it, the one thing that never changes is this: it always takes time. Even for somebody like me, it’s still a timely process- and I do this for a living!

So if you’d rather hand this whole task over to somebody else, I understand. I’d be happy to chat with you about how we can make your blog a big hit with your target audience- so let’s get the conversation started today:

Contact Me