The Secret Life Of A Copywriting Handyman, Revealed:


SGRE Wk 4 Teaser

I know many of you think being a professional writer is the ideal gig. Maybe you imagine a life as simple as this-


1. Get Ideas.


2. Write Them Down.


3. Profit!


Except it’s not like that. Let me tell you why… 


First of all- in case you’re thinking maybe I don’t love doing what I do?

Or that I only got here from pushing myself out of guts and determination?

Or that I was motivated by the dollar signs and nothing else?

I love doing this and I could talk more about why but…I believe that what I do backs me up more than what I say (ironic, huh?)


This may come as a surprise, but I didn’t always dream of writing for a living…


I didn’t have an enthusiasm for writing in my early school years. While I did write a project on mushrooms when I was in kindergarten, the writing was all random letters formed into sentences. My teacher told my parents it didn’t matter, that what was most important was that it ‘made sense’ to me…


I didn’t begin learning to read until I was in 1st grade, and it was tedious early on, trying to make words out of those groups of letters on a page. Through Years 2 and 3, I’d write journal entries for class exercises, but I still found the actual writing part of it somewhat tedious- I enjoyed the illustration part more and was happy to devote lots of time to drawing the pictures and colouring them in with those thick, standard-issue pencils every public school had back then…


It wasn’t until the 4th grade that I began to enjoy writing. I’d volunteer to stand up the front of class and read my creative writing assignments aloud. I was in a Year 4/5 composite class, so when my latest work made the 5th graders laugh, I felt pretty cool for those 10 minutes or so. My classmates would tell me to get up and share my latest story when it was creative writing time, and the kudos I got inspired me to write crazier, more elaborate tales- to send up people in our class and be as silly as I could get away with!


The thing was- I didn’t know why people liked hearing what I’d written. Sure, I’d always been hassled by my classmates to draw stuff for them and people had complimented me on my drawing skills for as long as I could remember, but this?


This was a new experience.


I finished Primary school and moved into Highschool. It was a brand new environment where I was a relative unknown and felt like I had everything to prove. So writing was how I connected with my new classmates and gave them an insight into the mind of this shy, awkward 12 year old. I’d recently awakened to a new and uncomfortable sense of self-awareness. It felt like I was constantly being watched, sized up, judged. Unfortunately it didn’t occur to me that it was the same for virtually everyone else…


But when I wrote?


That insecurity vanished. Instead, I felt one step ahead, like I knew exactly what I was doing and I had my classmates in the palm of my hand…


“Alright, now here’s what I REALLY think of the teachers….”

​I’d read and they hung on my every word. People laughed. The girls laughed (right when being able to make girls laugh was suddenly a big deal). I wished I could be the person I was when I stood up to read, all the time. In Year 7, we had to write our autobiographies for an assignment. I took a whole day off to write mine- and ended up getting marked 50 out of 50 for it. I got up and, in front of my classmates, shared stories of my life. They all laughed (and in the right places).


If only I knew how to have this impact on people all the time! I thought…


20 years have now passed since those bittersweet years of adolescence, and if I’m not setting out a proposal or engrossed in a client project, then I’m writing a new post just like this one, corresponding with clients, leads and colleagues or writing another entry in the journal I’ve kept these past 5 years. It’s rare there’s a day where I’m not writing! What I like is that it isn’t like speaking out loud to somebody, where being understood and keeping communication going often requires thinking on the spot. When you write, you can take as long as you want. You’d have no idea if it took me 2 seconds or 2 hours between finishing that last sentence and starting this one because to you, it was a seamless transition!


So people imagine that being a paid writer must be a dream job. In some ways? I agree…


All I really need to work is a writing utensil of some sort. Mostly it’s my laptop, but even failing that I could cover a fair bit of work with just a pen and notepad. Give me my laptop and internet connection and I can work virtually anywhere. I have practically no overheads- no shopfront, no stock to insure or maintain- with the added bonus of being a business owner. I set my own schedule and have last say in whatever work I take on. A number of times I’ve been rugged up indoors, going about my day and I look outside at the bleak sky and the rain and feel blessed. This job is great at offering freedom!


But on saying that?


With that freedom comes responsibility. Managing most businesses requires discipline of thought, discipline of action, an appreciation of time-management and organisational skills. Doing this is no different. Soon enough, you learn that you can’t do everything you want, because time is precious. Although I am the captain of this ship, it means that I can rarely sit on deck and enjoy the view. I’m constantly thinking of what else I have to take care of because unless I do it, it’s not going anywhere.


There’s also the amount of time I spend alone. Hours of my day are spent in solitude, solving my own problems and formulating my own ideas. While working in a team can bring out the ugly side of office politics, it also offers camaraderie and the chance of relationships developing. For me, like anything else, there are the wins and moments of glory. But much of the journey is undertaken by me alone. Hours of my day are spent solving problems and formulating ideas by myself. Most of what goes on behind the scenes is barely noticed by anybody else.

The life of a copywriter, behind the scenes

That’s the thing with being a writer-  the freedom of being un-shackled from the traditional ‘grind’ of weekly living and forging your own path, comes at the expense of feeling ‘cut off’ from the world at times. So many problems and outcomes exist largely in your own mind. Meanwhile the outside world goes on, blissfully unaware…


There’s also the trick of trying to maintain balance. It’s not like the classic ‘Angel/ Devil’ scenario, but there’s one side of me that keeps telling me that if I want to really strike success with a sledgehammer, then I should do more- work harder, sacrifice more, push on further etc.


But then there’s another side of me, reminding me that no amount of money or prestige is worth throwing away good people, my health, and years  of my life because I was so focused on the next big thing. What’s the point in abundance if you don’t enjoy your blessings and don’t have people to share them with?


Still, logical as the latter approach may seem, you’d be surprised how often the former voice chimes in, telling me that I’d be way ahead of where I am if I worked for longer hours at a time and devoted more of my life to work. We absolutely need to have good stock in more than just a financial sense- relationship stock, quality of life stock, personal contentment stock are all crucial- otherwise what do we really have to show for ourselves? Yet even then, fighting off that voice telling me I’m not a serious player until I’ve forgotten what relaxation or a day off feels like, can be more difficult than you might think!


But you know what the strange part is?


While my life as a professional writer (and its’ challenges) feels unique to me, I’m sure that for many of you, reading about it feels familiar. I bet there are things you have to deal with that you feel most people won’t understand. As much as you want to, how do you reach out and connect with people and get them to understand what it’s like to be you?


Because once you understand this- and get better at answering it- the better you get at writing.


And if you’ve always wanted to be a writer, that’s where it all starts…


Contact Me


8 Steps To Get Red-Hot Testimonials


As someone who specialises in writing for businesses a lot like yours, what I’m about to say may come as a shock to you-

Yes, words do wonders for your SEO rankings.

They also do wonders for generating valuable leads that (in turn) deliver you more sales, long-term clients and premium pricing…

But, take it from me:


Especially when it comes to your testimonials. Sure, happy customers can write glowing words about how you provided the miracle cure, amazing product or astounding service they’d been looking for. But if you want other leads to take notice, then you’ve got to give them a reason to stop and do so. So remember:

People are more likely to watch (and believe) a testimonial video than a written review about you.

In short? You can never have too many video testimonials!

So here’s how you collect great testimonials, in 8 easy steps:

#1. The “Before and After” Story

Right from the start, your testimonial client needs to explain their “before and after” story (e.g. “My backyard was an unkempt mess and I didn’t know where to start, until Dave’s Landscaping came along and within a day my house had become a castle once more!” or “I was overweight and couldn’t stand to see my reflection in the mirror until I consulted Naomi about her 12-week program and now I’m glowing- inside and out!“)

#2. Benefits Galore

Make sure the person giving the testimonial mentions how your product or service has changed their life, solved their problems and improved their productivity. Anybody else watching a video like this is thinking “What’s this going to do for me?” So make it easy for them to imagine!

#3. Can They Relate?

The testimonial should be from someone your target audience can relate to. Choose customers who are obvious examples of your target audience. Again, make it as easy as possible for them to see themselves as that happy customer raving about your product or service.

#4. Who’s Who?

Your video testimonial must have the name and any descriptive title of the person, so that viewers know the comments came from a real person and not a paid actor.

#5. Measuring Up

It’s always a bonus if your testimonial is comparative, where the customer tried another product or service like yours previously and found that it failed to deliver the expected results. Whereas, when this person tried your product/ service, the results were stunningly different, providing significantly extra benefits.

#6. Hit ‘Em Up When They’re High

Get the testimonial when the client is upbeat and on a high, so that you are benefitting from the natural passion they have at the time (straight after someone has enjoyed their hair salon experience or maybe just after the auto detailer has finished restoring the showroom shine to their car).

#7. Keep It Fair Dinkum!

Don’t ask the client to go overboard with their personal recommendation. Keep it natural and believable- keep it fair dinkum!

#8. Remember- Your Audience Is Smart

The can detect a testimonial that has been manipulated or coached by you. By all means, let your clients provide a personal recommendation, but don’t let them get “corny”. Just ask them to be real.

The beauty is that you don’t need a fancy camera or studio-standard editing equipment to capture a glowing testimonial. You only need the camera app that virtually all phones come equipped with these days.

So, in a nutshell?

Keep it natural, follow these 8 steps and let the red-hot recommendations roll in!

And of course, raving testimonials all start with the leads you attract. To find out how you can attract more of those valuable leads direct to your business? Contact Me

3 Reasons You Should Absolutely Bother To Blog…


If I say that you should be posting a new blog article every week, every fortnight or (at the very least) once a month, I already predict the two most common excuses (sorry, “reasons”) I’ll hear.

Or maybe you’re different?

But if your “reason” for not doing it is:

a) “I don’t have time” or,

b) “I don’t know what to write about”

Then take note of this:

a) Considering other tasks you devote great amounts of time towards for the minuscule returns you get?

You can definitely make time to blog on the regular!

Or maybe you’re stuck for ideas. But here’s the truth:

b) There’s an absolute shitload you could write about!

If you recognised what long-term gains come from writing and sharing blog posts on a regular basis, you’d make it a priority. If you’re not yet convinced, why not read on a little further and remember these points:

#1. A Regular Blog Converts Your Doubting Thomases


In this age of social media, you can find people making big promises in exchange for big dollars everywhere. But-

I don’t care how revolutionary your product is.

I don’t care how great you are at what you do.

If your online marketing equates to little more than you constantly trying to sell to me?

I’ll look for any reason to doubt it. Then I’m going to tune out completely, never to pay attention again.

You know what sucks for you?

If you’d gone about it differently, there’s a good chance you could’ve had me.

Remember- a lot of your potential customers have had sweet nothings whispered in their ear before. They’ve had other people promise them the world and then deliver them a tattered, dog-eared atlas with East Germany still on the map…

They got their fingers burned and, wounded, they now put the defences up when a good, honest person (like yourself) comes along.

It’s not you, it’s them. I get it.

But they can still be won over. And if you did, they’d pay BIG for what you can bring them- over and over again. So how do you do it?

Do it by winning their trust, steadily. Don’t try and sell to them. Instead, educate them.

Encourage an ongoing relationship with yourself. Draw them into your world and allow them to get to know YOU. Not just “business” you, but the personal, life-story you.

Keep giving them new, engaging material to read and their defences soften.

They’ll stop glancing at their wounds and start falling for you.

The more they read from you and realise you’re one of the rare good, honest ones out there, the more they trust you. Once that happens, and they realise you can bring them what they’re looking for?

They stop doubting you and start paying you. So get writing!

#2. A Regular Blog Puts Your Name Up In Lights


If it felt like I singled you out at the start of this post when I said “I bet I know what your excuses will be”, don’t take it as a personal attack. The thing is, I only predict these answers because so many people don’t blog for the same reasons.

But here’s the wonderful revelation that follows:

Plenty of the people not blogging and making the same excuses for not doing so- are the same people competing for your untapped leads.

What better reason to sit down, start writing, get your name out there and put yourself head and shoulders above the rest!

Guess who your leads contact right off the bat when they realise they need what somebody like you can sell them?

The one person who bothered to introduce themselves and start the dialogue 3 months, 9  months, 2 years ago…

So get writing- because soon enough the person who wins that lead turns out to be you!

#3: A Regular Blog Is Your Ticket To Premium Pricing


The more you sit down to write a new blog, the more people discover who you are and what you do best…

The more they learn about you (on a personal and professional level) the more they come to trust you…

The more they trust you, the more they respect you…

The more they respect you, the more they talk about you to other people. Some of those people then check out your blog posts and some share them with a third degree of contacts you haven’t reached out to before…

The more your name gets out there, the more leads come to you…

The more leads come to you, the more leads buy from you…

The more in-demand your product is?

The more heavily booked you are?

The law of supply and demand comes into action.

You can charge more for what you already sell or provide!

Every blog you post increases your chances of becoming that well sought-after, highly-paid expert.

To Wrap It Up:


Yes- writing and keeping a regular blog takes time. It always does, now matter how long you do it for. But the amount of time and energy you waste in other areas doesn’t pay half what you stand to gain from this…

Sooner or later, the scales tip in your favour. The payout?

You become more highly sought-after. Your sales figures go north. You get paid more for every single one of those sales.

Aren’t those 3 reasons you should absolutely bother to blog?

If you want to find out more about how it’s done- let’s talk: Contact Me